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Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels [...]
Killer Emails That Increase Click Through Rates With Video

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]
7 Tools for Tracking the Success of Your Video Campaigns

7 Tools for Tracking the Success of Your Video Campaigns

More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve [...]
VMIM: Episode 8 – Your Origin Story as a Brand Video

VMIM: Episode 8 – Your Origin Story as a Brand Video

  Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]
VMIM: Episode 7 – The LinkedIn Video Gold Rush

VMIM: Episode 7 – The LinkedIn Video Gold Rush

  There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]
Internal Video Content: Which Industries Need It Most?

Internal Video Content: Which Industries Need It Most?

We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally makes people eager to see more from your business. So, why aren’t [...]
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