Companies can use video content in their internal communication to distribute important messages, improve collaboration, and strengthen their culture and brand identity.
What medium infuses stressful morning commutes with learning, laughter, and life lessons? That’s right, we’re talking about podcasting. Commuters are giving up their radio subscriptions in exchange for the entertainingly informative content that podcasts frequently provide. This boom in listeners is giving brands, entrepreneurs, and creatives alike a platform to share their stories, engage and [...]
You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well, mostly pretty sure. If you want to be really sure, you need [...]
How much time do you spend trying to make sense of your digital marketing metrics? If you’re finding it difficult to know what’s relevant and what’s white noise, this article is for you.
Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
“I can promote my videos for free?” you might be saying. Well, though nothing in business or life is really free, there are still ways you can get more reach for less cost. Your results depend as much on the content of your video as on how well you promote it. If your video is [...]
Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy, and establish trust with thought leadership. But it’s [...]
BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical products or demonstrations. What is live action? Well, lots of things. Live action videos are diverse in style and production [...]
Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]
It happens almost every time we deliver the final video. We hear, “This looks great! So, uh, what do I do with it?” It’s an important question. With video assets costing anywhere from $5k–100k, you need to get the best ROI you can. Distribution is an essential part of that that, and which strategy you [...]