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How to Generate Revenue through Podcasting
Tags B2B

How to Generate Revenue through Podcasting

Author webmaster
What medium infuses stressful morning commutes with learning, laughter, and life lessons? That’s right, we’re talking about podcasting. Commuters are giving up their radio subscriptions in exchange for the entertainingly informative content that podcasts frequently provide. This boom in listeners is giving brands, entrepreneurs, and creatives alike a platform to share their stories, engage and [...]
The Ultimate List of Metrics to Measure Email Marketing Success
Tags Advertising

The Ultimate List of Metrics to Measure Email Marketing Success

Author Epipheo
You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well, mostly pretty sure. If you want to be really sure, you need [...]
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind
Tags 2D Video

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Author Epipheo
Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
The Different Types of Videos & Where To Use Them
Tags 2D Video

The Different Types of Videos & Where To Use Them

Author webmaster
Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy, and establish trust with thought leadership. But it’s [...]
Growing Your Business Using Live Action Video
Tags Advertising

Growing Your Business Using Live Action Video

Author Epipheo
BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical services or demonstrations. What is live action? Well, lots of things. Live action videos are diverse in style and production [...]
Three Reasons You Need a Video Strategy
Tags Advertising

Three Reasons You Need a Video Strategy

Author Epipheo
Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]
Everything You Need to Know About Distributing Video
Tags B2B

Everything You Need to Know About Distributing Video

Author Epipheo
It happens almost every time we deliver the final video. We hear, “This looks great! So, uh, what do I do with it?” It’s an important question. With video assets costing anywhere from $5k–100k, you need to get the best ROI you can. Distribution is an essential part of that that, and which strategy you [...]
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