How video can help you tell the most important stories in the world.
Whatever your mission is, you can’t accomplish it unless people know about it and care about it. And in today’s world, it’s tough to stand out, and even tougher to get people to stop what they’re doing and pay attention. So you need every tool at your disposal to make the world aware of your cause and what you’re doing about it.
We live in an increasingly complex world. So when you’re trying to make the world better, you have to fight through that complexity. You have to answer questions. “Why does this problem exist?” How did it get to be this way?” “How can we solve it?” Because if people don’t understand, they won’t care, and they won’t engage.
Your mission is bigger than you, and bigger than your organization. You need support, resources, manpower, and advocates. You need others to come along side you and push your cause forward. So how do you do that with your own limited resources? How do you shake people out of their busyness and everyday lives, and into the mission?
Video creates Exposure
Video is one of the most powerful ways to create awareness and exposure. Because video lives online and is perfect for deploying in all of the places where people regularly consume content, you can reach more people than ever before, faster and cheaper than ever before. You can even tailor content for every channel, and target the specific kinds of people you want to reach, for maximum impact.
Video creates clarity. It allows you to explain your mission and why it matters. It breaks down complex ideas quickly and engagingly. It answers questions, dispels myths, and helps people understand how your organization makes a difference.
Video Drives Action
Video drives action. It creates awareness, understanding, and empathy. It gives audiences one small step into your mission – “just watch this video.” And then, it makes it easier for them to take the next step and move further down your funnel, whether that’s to share the video, to donate, or to get involved.