Why Use Video On Your Homepage
Videos provide a easier way for people to digest your content, bringing better conversion results and overall site engagement. Why? People love videos. In 2017, videos accounted for over 33% of all searches. Using video on your homepage can increase your CTA engagements by 300% and reduce your bounce rate by 50%.
Ways You Can Use Video On Your Homepage
Primary Content. As the main piece of content, this captures people’s attention better than traditional text and gets them to dive deeper into your site.
Background Content. As an auto-playing background, this adds character to your landing page and could be something the rest of the page drives people to consume.
In-line Content. As an in-line part of the content, this can be part of the landing page’s narrative, set up by other context you may want to establish with text and leading to further details or features.
Pop-up Content. As content that opens in an external page or a pop-up, this can either lead your audience further into your funnel or be ready to answer frequently asked questions when your audience wants to know more.
Key Strategies For Homepage Videos
- Be succinct.
- Show what you can do for the audience.
- Have a clear call to action.
- Be succinct. Seriously.
How Does Epipheo Make Homepage Videos?
On your homepage, your audience’s familiarity might be limited. Their patience definitely is. A homepage video needs to get to your value quickly, showing it in a way that helps them understand and want to dig deeper. We focus on finding that a-ha moment and bringing it to life, giving your audience an epiphany that gets them take the next step.