Home Page Video

Homepage Video

Why use video on your homepage

Videos provide an easier way for people to digest your content, bringing better conversion results and overall site engagement. Why? People love videos. In 2017, videos accounted for over 33% of all searches. Using video on your homepage can increase your CTA engagements by 300% and reduce your bounce rate by 50%.


As the main piece of content, this captures people’s attention better than traditional text and gets them to dive deeper into your site.

Background Content

As an auto-playing background, this adds character to your landing page and could be something the rest of the page drives people to consume.

In-line Content

As an in-line part of the content, this can be part of the landing page’s narrative, set up by other context you may want to establish with text and leading to further details or features.

Pop-up Content

As content that opens in an external page or a pop-up, this can either lead your audience further into your funnel or be ready to answer frequently asked questions when your audience wants to know more.

Collaborate with an expert video strategist to bring your ideas to life.

  • Be succinct.
  • Show what you can do for the audience.
  • Have a clear call to action.
  • Be succinct. Seriously.

On your homepage, your audience’s familiarity might be limited. Their patience definitely is. A homepage video needs to get to your value quickly, showing it in a way that helps them understand and want to dig deeper. We focus on finding that a-ha moment and bringing it to life, giving your audience an epiphany that gets them take the next step.