Traditionally, marketing is about reaching as many people as possible. Today, smart marketers focus on precision and personalization. After all, why spend money marketing to consumers who have no interest in your business? 84% of businesses using ABM say the strategy gives them a higher ROI than any other types of marketing campaign. This custom […]
Videos are an excellent way to increase engagement and conversions. But with so many types of videos to choose from, how do you know which is best for your strategy? Probably by considering your target audience. And you might be surprised that nearly every audience does want to watch video. Humans are instinctively drawn to […]
Seasoned marketers have seen the rise and fall of several marketing trends, but one that’s withstood the test of time and proven itself as a crucial tactic for securing large organizations as long-term customers or clients is account-based marketing. Account-based marketing is a strategic approach where sales and marketing join forces to focus on a […]
