Digital Tactics Archives

7 Explainer Video Production Companies To Check Out in 2019

So you’ve decided you need an explainer video Or maybe you haven’t decided yet. Hopefully we can help with that. Explainer videos are great if you’ve got an awesome product that needs to be explained, an incredible service that might be difficult to understand, or a brand new company you want to tell the world [...]

Strategy for Your Small Business’s First Videos

Epipheo

You've Probably Heard That Your Small Business Needs Video. Maybe you’ve even seen the statistics. So, yeah, you’re looking to make video. Great! Except that leaves you with one big question. What video should you make? Videos, plural? Well, let’s step back. You don’t just go out and make decisions about other parts of your [...]

59 Video Marketing Statistics You Need To Know in 2019

Epipheo

In order to stay fresh and relevant, it’s crucial for you to include video in your marketing strategy The numbers are clear: people would rather watch video than read about a company, brand, product, or service. Give your audience what they want and keep up with your competition at the same time! But of course, [...]

Guide to Maximizing Video ROI with Complementary Content

Epipheo

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced [...]

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Kole Riggs

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels [...]

7 Tools for Tracking the Success of Your Video Campaigns

Epipheo

More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve [...]

2D Video

Video Marketing In A Minute: Episode 8 – Your Origin Story as a Brand Video

Epipheo

Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]

Video Marketing In A Minute: Episode 7 – The LinkedIn Video Gold Rush

Epipheo

There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]

Advertising

Internal Video Content: Videos Made Just For You (And Maybe Others, Too!)

Epipheo

Companies can use video content in their internal communication to distribute important messages, improve collaboration, and strengthen their culture and brand identity.

Retargeting Video Ads On Facebook

Epipheo

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]

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