Digital Tactics Archives

59 Video Marketing Stats You Need To Know in 2019

In order to stay fresh and relevant, it’s crucial for you to include video in your marketing strategy The numbers are clear: people would rather watch video than read about a company, brand, product, or service. Give your audience what they want and keep up with your competition at the same time! But of course, [...]

Guide to Maximizing Video ROI with Complementary Content

Epipheo

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced [...]

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Kole Riggs

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels [...]

7 Tools for Tracking the Success of Your Video Campaigns

Epipheo

More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve [...]

2D Video

Video Marketing In A Minute: Episode 8 – Your Origin Story as a Brand Video

Epipheo

Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]

Video Marketing In A Minute: Episode 7 – The LinkedIn Video Gold Rush

Epipheo

There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]

Advertising

Internal Video Content: Videos Made Just For You (And Maybe Others, Too!)

Epipheo

Companies can use video content in their internal communication to distribute important messages, improve collaboration, and strengthen their culture and brand identity.

Retargeting Video Ads On Facebook

Epipheo

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]

Video Marketing In A Minute: Episode 6 – Rethinking the Video Play Button

Epipheo

Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call-to-action on any website for a browser thinking [...]

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

Epipheo

It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]

Skip links

Category Archive

Digital Tactics