WHY USE VIDEO TO PROMOTE CULTURE
Most companies struggle to showcase their culture. Mission statements declare what you’re doing. Core values state what you believe.
But these are all just words. They don’t make your audience feel. With vivid colors, sound, and emotion, video can convey your company’s identity in a powerful way, sparking the emotions of your audience—employees, recruits, and even customers.
WAYS YOU CAN USE VIDEO FOR YOUR CULTURE
Externally. You can tell people about your culture all you want. But for them to actually get it, you need to show them. Video lets people see and hear your expertise and your quirks, your passions and your skills.
Internally. You can create a healthier workplace environment by uniting employees around company culture. When people connect to the purpose of their work and relate to the company goals, they’re more productive and more likely to stay.
CONNECT WITH A VIDEO STRATEGIST
Contact your very own video strategist to help you get the perfect video for your goals.
KEY STRATEGIES FOR CULTURE VIDEOS
- Aim for emotional resonance, not explanation.
- Show your true personality.
- Make design choices that highlight your brand.
- Think about how you want to connect with your audience.
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