B2B
B2B Videos: How Epipheo Helps Your Business Stand Out
THE ABCs OF B2B
From one business to another: how video can get your business more business.
Rise above the noise
Think having just any video makes you stand out? Think again. It takes a great B2B video to obliterate obstacles and turn casual viewers into engaged customers.
The Problem
Delivering value fast
Time to be honest here. People don’t need to buy from you. You’re not selling a life necessity like food, water, or blazing fast internet. So you have a bit of a hill to climb. You have to show how you can bring them value. And you have to do it fast, or else they’ll move on to something else.
Risk vs. Reward
You know how this goes. Budgets are precious. Not only does no one want to spend a penny more than they have to, but they want to be sure that every penny they spend will pay off. They want to be sure it’s worth it. And they want to be sure they can show their boss it’s worth it.
Cluttered Space
Of course you’re unique. But no matter what industry you’re in, people hear a lot of the same messages, over and over. The good news is that you’ve done your research and you know what sets you apart. The bad news is that you practically have to beg people to listen long enough for you to say even the first half of your first value prop.
THE SOLUTION: VIDEO
Video Demonstrates
A narrative video can show exactly how you improve things. If you really know your audience, you can easily show that you understand their current frustrations and have built a way that alleviates them. That’s not just totally relatable. That’s obviously valuable.
Video Reassures
Not only can you show your value, you can preemptively answer doubts. While of course your product or service is beyond reproach, you do know that people have some common questions about it. If you want to stem those off, you can easily alleviate concerns before they arise. And that reduces perceived risk.
Video Stands Out
Sometimes, just having a video can help you stand out. But even if every one of your competitors has a great video (maybe that’s why you’re wanting to make one), you can use yours to stand out in several ways. Of course you can highlight your differentiators. But you can also make it in a unique style. Or talk about yourself in a different tone. Or just be flat-out cooler than those others.
As storytellers and creative collaborators we seek to find clarity and deliver that through the powerful medium of video. We’ve helped some of the largest B2B companies in the world to tell their story and see results.
Why Video Marketing Matters
Engaging Your Audience
In the B2B space, grabbing your audience’s attention is crucial. Business marketing videos help you engage potential clients by presenting your message in an intriguing and accessible format. Whether through explainer videos, product demos, or customer testimonials, B2B videos can convey your value proposition effectively.
Building Trust and Credibility
Trust is the cornerstone of B2B relationships. A well-crafted B2B video strategy can build credibility by showcasing your expertise, highlighting satisfied customers, and presenting your business as a trusted partner. Explainer videos are particularly effective in simplifying complex concepts and demonstrating your product’s benefits, thereby building trust.
Crafting a Successful Video Marketing Strategy
Understanding Your Audience
A successful B2B video starts with a deep understanding of your target audience. Identify their pain points, needs, and preferences to create content that resonates. This insight will guide your video content, ensuring it addresses the specific challenges your audience faces.
Choosing the Right Types of Videos
Different types of B2B videos serve different purposes. Here are some key types to consider, and a deep dive into explainer videos.
Showcase your product’s features and benefits in action. These videos help potential customers understand how your product can solve their problems.
Build credibility and trust by featuring satisfied customers sharing their positive experiences with your product or service.
Explainer Videos: Simplifying Complex Concepts
What Makes an Effective Explainer Video?
An explainer video breaks down complex concepts into easily digestible pieces. But what makes an explainer video truly effective? Here are the key elements:
Scriptwriting and Storyboarding
Strong video content begins with a strong script and storyboard. Your script should be clear, concise, and focused on delivering your key message. Storyboarding helps visualize the flow of your video, ensuring that each scene effectively communicates your points.
Professional Production Quality
Invest in professional videography, sound, and editing to create polished and impactful content. Poor production quality can undermine your message and brand image.
Engaging Visuals and Animation
Visual elements should complement your message and enhance understanding. Whiteboard animations, infographics, and dynamic graphics can make your video more visually appealing.
Effective Distribution Channels
Your B2B video strategy should include a plan for distributing your videos. Leverage multiple channels such as your website, social media platforms, email campaigns, and industry-specific forums to reach your target audience. Optimize your videos for search engines to improve visibility and reach.
Measuring the Success of Your Marketing Video
Key Performance Indicators (KPIs)
Track KPIs such as views, engagement rates, click-through rates, and conversion rates to measure the success of your B2B videos. These metrics provide insights into how well your videos are performing and where improvements can be made.
Analyzing Audience Feedback
Gather feedback from your audience to understand their perception of your videos. Use surveys, comments, and direct interactions to gain valuable insights into what resonates with your audience and what doesn’t.
Tweaking and Improving
Always look for ways to tweak and improve your B2B video strategy based on performance data and audience feedback. Experiment with different formats, styles, and messaging to find what works best for your business.
Choosing A Video Production Company
Expertise in B2B Video Production
At Epipheo, we’ve got loads of experience creating marketing videos that get results. Our team knows the ins and outs of B2B marketing and crafts videos that hit the mark with your target audience. We’re an animated explainer video production company… and so much more.
Customized Animated Video Content
We offer video solutions tailored to your specific needs and goals. Whether you’re looking for explainer videos, product demos, or corporate videos, we work closely with you to develop content that fits your brand and objectives.
Proven Track Record
Our portfolio showcases a variety of successful B2B video projects across different industries. From startups to Fortune 500 companies, we’ve helped businesses of all sizes achieve their marketing goals through compelling video content.
Videos–whether animated explainer videos, product videos, brand videos, or social media videos–are a game-changer for engaging your audience, building trust, and driving business growth.
Let’s create video content that helps you stand out in a crowded market, convey your value effectively, and hit your marketing targets.
