Storytelling Testimonial Videos
Storytelling Testimonial Videos
Share the success stories
Even the most ringing endorsement can be made more compelling by being turned into a story.
What are they?
We’ve all seen testimonial videos. The emphasis here is on the storytelling part. It’s the difference between an infomercial and a documentary.
Who are they for?
You. It’s hard to imagine a company or organization that couldn’t benefit from a Storytelling Testimonial Video. Social proof is a powerful thing. When prospects are in the consideration phase, seeing someone with a similar problem experience success can go a long way in convincing them to take the next step.
The Storytelling advantage
Credibility
When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Word of mouth is still the strongest form of marketing known to mankind.
Intrigue
Well-told stories have tremendous power to draw people in. And your prospects are bombarded with thousands of messages every day. Make no mistake, they need to be drawn in. Enticed. Intrigued.
Authority
Reality is authoritative. It’s hard to argue with a true story. And when you can make that story clear and compelling, you infuse your message with authority.
Why Epipheo?
"Fast, Responsive, Exceptional Quality Services."
Contact your very own video strategist to help you get the perfect video for your goals.
An Animated Testimonial?
Really?
When you think of a testimonial you probably imagine video footage of a real-life customer sitting in front of the camera telling their story. But there is another way to do a testimonial video that actually allows you to do things visually that aren’t possible with live action production. In fact, it’s often much more engaging.
Storytelling testimonial videos in action
Case study:
23 and me
Sonny’s story is a perfect example of what’s possible when you take the candid audio from a real-life interview and then interpret the story visually with animation. In this case, we recorded Sonny explaining what it was like growing up not only not knowing his heritage, but not even knowing who his own father was. The genetic testing company 23 And Me provided played a critical part in making it possible for Sonny to meet his father for the first time.
Video styles
Animation. Live action. Motion design.
What’s right for your project?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
Things People Ask Us About
Runtime
Runtime sweet spot is usually 1 to 3 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Timeline
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
Cost
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Feel free to contact us for more about pricing and our process.
