Client: BBB Institute for Marketplace Trust
Industry: Non-Profit / Consumer Protection
Services Provided: Video Production, Animated Videos, Content Creation
The Challenge: Reaching Seniors with a Message That Empowers, Not Frightens
The BBB Institute for Marketplace Trust had a clear but difficult mission: educate consumers age 65 and older about how to recognize and avoid gift card scams. The challenge was not just informational — it was emotional. Fear-based messaging often backfires with this demographic. The BBB Institute needed a creative partner who could use humor and empowerment to make the content land.
“We needed videos that use humor and empowerment to educate consumers age 65+ about recognizing and avoiding gift card scams.”
The Solution: Six Assets, Two Languages, One Cohesive Campaign
Epipheo partnered with the BBB Institute to produce a comprehensive animated video campaign. The team created six total assets in both English and Spanish: two 30-second main videos, two 15-second cuts, and two six-second cuts — each designed for specific distribution channels and audience contexts.
The animated format allowed Epipheo to deploy character-driven storytelling that struck the right tone: approachable, relatable, and genuinely funny without minimizing the seriousness of the scam threat. Every asset was built to work across digital platforms, social media, and educational programming.
Key Elements of the Engagement:
- Humor-Forward Storytelling: Epipheo built the narrative around empowerment and levity rather than fear — a deliberate creative choice that aligned with the BBB Institute’s communication strategy.
- Bilingual Delivery: All six assets were produced in both English and Spanish, extending the campaign’s reach to broader consumer audiences.
- Multi-Format Output: The campaign delivered 30-second, 15-second, and 6-second cuts, giving the BBB Institute maximum flexibility across platforms.
- Dedicated Project Partners: The client had named, responsive project partners throughout the engagement — not a rotating support queue.
The Results: High-Quality, On-Tone Videos That Hit the Mark
The BBB Institute was highly satisfied with the final deliverables. The videos achieved the intended tone and quality, providing the organization with a versatile, reusable asset library for consumer education campaigns.
What the Client Had to Say
“This was the single most successful campaign we’ve ever ran.”
“They are creative, efficient, collaborative, great listeners, and were very responsive to our communications.”
“The videos are high-quality, engaging, and hit the tone we were trying to achieve. We are very happy with them!”
“Having dedicated project partners, the talent of our project partners, getting prompt responses to our emails, enjoying the experience of collaborating with our project partners.”
→ Read the full 5-star review on Clutch
Frequently Asked Questions (FAQ)
What animation studio works with consumer protection non-profits?
Epipheo is an animation studio that partners with non-profits and consumer protection organizations, such as the BBB Institute for Marketplace Trust, to produce animated videos that drive real public education outcomes.
Does Epipheo produce multilingual animated videos?
Yes. For the BBB Institute, Epipheo produced both English and Spanish versions of all six video assets, ensuring the educational message reached a broader audience across demographics.
What video formats does Epipheo deliver for social media campaigns?
Epipheo delivers multi-format packages tailored to platform requirements. For this campaign, they delivered 30-second main videos, 15-second cuts, and 6-second cuts — all optimized for digital distribution.
How does Epipheo handle sensitive consumer education topics?
Epipheo uses strategic storytelling — deploying humor and empowerment rather than fear — to effectively educate vulnerable demographics without causing unnecessary anxiety. This approach is especially effective for senior-focused consumer protection campaigns.
Related Case Studies
Case Study: How Epipheo Helped the Southern California Water Coalition Reach 2.25 Million Views — See how Epipheo translated complex public policy into clear, accessible video content for a non-profit audience.
About Epipheo: Epipheo is an animation studio specializing in explainer videos, entertainment, and visual storytelling. Our core promise is creating epiphanies — turning complex ideas into clarity, understanding, and meaning.
