Explainer
- 30–60 seconds finished runtime
- 2D animation or motion graphics
- Stock VO or AI voice
- Two rounds of revision
- 4–6 week turnaround
Meet our AI pricing agent — tell it about your project and get real examples, pricing, and timelines in minutes. No forms, no sales calls. Trained on fifteen years of Epipheo quotes. Want to browse first? Check out our pricing guide below.
Explainer videos break down complicated concepts into easily digestible content, helping your audience quickly understand what you offer.
Animated explainer videos capture attention with dynamic visuals and storytelling, keeping viewers engaged from start to finish.
By clearly communicating your value proposition, explainer videos help move prospects through the conversion funnel, turning viewers into customers.
Explainer videos position your brand as an authority by providing valuable information in an accessible format, building trust with your audience.
Most Epipheo projects fall into one of these three bands. The range inside each is set by length, style, and production complexity.
Before you ask for a quote, here are the six variables that move it. Understanding these helps you control the budget.
Every additional 15 seconds of finished video is roughly another week of animation work. Under 90 seconds is the sweet spot.
2D motion graphics are the fastest path. 3D, character animation, and live action each roughly double the budget at the same runtime.
Handing us a locked script is cheapest. Starting from a blank page — with audience research, positioning, and discovery — adds two to four weeks.
Two rounds is standard. Each additional round adds roughly 8–12% to the final invoice and about a week to the calendar.
AI voice or stock is near-free. Professional union VO runs $1–5K. Celebrity or on-camera talent is its own line item — six figures isn’t unusual.
Simple shape-and-stroke is linear. Rigged character animation, simulated physics, or product renders are exponential in hours per second.
Ranges for a standard 60–90 second finished piece. Longer runtime or character-heavy animation pushes toward the top of each band.
| Style | Typical Range | Timeline | Best for |
|---|---|---|---|
| 2D Animation Vector, shape-based, the workhorse of the explainer world | $15K – $45K | 5–6 weeks | Most common |
| Motion Graphics Typography-led, data viz, dense information | $10K – $35K | 5–6 weeks | Product walkthroughs, social |
| 3D Animation Product renders, simulated environments, depth | $35K – $120K | 8–10 weeks | Hardware, medical, cinematic |
| Live Action Real footage, crew, location, editorial | $40K – $250K | 6–12 weeks | Testimonial, brand, TV |
| Whiteboard Hand-drawn on white, great for complex concepts | $8K – $25K | 4–6 weeks | Training, technical explainers |
| Hybrid Live action base + motion graphic overlay | $35K – $150K | 6–12 weeks | Flagship brand work |
The same 60 seconds of animation costs different amounts depending on what it’s doing for your business.
Classic "what we do, why it matters" video for a homepage hero or sales deck.
UI-heavy walkthrough with screen capture, motion-graphic overlays, and feature call-outs.
Live-action interview, cut with B-roll. Budget scales with travel and crew size.
Platform-native, short, punchy. Usually sold as a cut-down pack from a longer piece.
Longer-form, lower production value, high information density.
Flagship anthem piece. Broadcast-grade production, cinematic treatment.
A standard 60-second signature explainer. Most of the budget lives in weeks three through seven.
Kickoff, audience research, messaging workshop. The epiphany gets defined here.
First draft, one revision, final read. Voiceover direction locked.
Frame-by-frame visuals plus style frames. Nothing animates until this is signed.
Animation, voiceover recording, sound design. Two review rounds, two revision rounds.
Final color, exports for every platform, source files. You own the assets.
Three honest columns. We’re an agency, but an AI tool is genuinely the right answer for some projects. Here’s when.
| DIY / AI Tool | Freelancer | Agency (Epipheo) | |
|---|---|---|---|
| Typical cost | $0 – $500Monthly SaaS fee | $2K – $15KPer project | $15K – $150K+Per project |
| Timeline | A weekend | 3–6 weeks | 6–12 weeks |
| Strategy & story | You write it | Usually you write it | Full discovery, positioning, script |
| Production quality | Template-driven | Varies wildly | Broadcast-grade |
| Who’s accountable | You are | One person | A producer, team, and contract |
| Right for | Internal, quick tests, very small budgets | Single video, modest stakes, hands-on client | Fortune 500, high stakes, premium brand |
A cross-section of Epipheo work at different price points.
Tell the agent about your project and get a tailored range in three minutes.
The honest answers. For anything not covered here, ask the pricing agent at the top — it’s trained on fifteen years of real quotes.
Two-thirds of the budget is pre-production: strategy, script, storyboard. A $5K video and a $50K video can look similar in the thumbnail and be radically different in how well they actually work. You’re paying for the thinking, not the pixels.
Yes. Rush work runs 25–50% above the standard rate depending on timeline. Under three weeks we reserve the right to decline — quality starts to suffer below that threshold.
Per project. Quoting by the second is a freelance-market convention that misses everything that happens before a single pixel animates.
$15K for a production engagement. Below that, honestly, a template-driven tool or a freelance animator will serve you better than we will — and we’ll tell you that.
Three rounds on signature projects: one on script, one on storyboard, one on animation. More can be added at any time and are billed on a transparent hourly rate.
Yes, full copyright transfers on final payment. Source files are available as an add-on — most clients don’t ask for them, but we’ll hand them over.
Always. Most Fortune 500 projects come with a brand system we build inside. We’ll also flag what’s working against you on camera and recommend variations.
It’s rare — storyboard sign-off catches 95% of direction issues before we animate. When it does happen, we rework at no extra cost. That’s what "signature tier" buys.
Yes — cutdowns for LinkedIn, Instagram, YouTube Shorts, and TikTok are usually a $2–8K add-on when bundled with the master.
50% at kickoff, 50% before delivery of final video.
Describe your project to the agent at the top of the page. You’ll get a tailored price range in about three minutes — no call required.