The Epipheo Pricing Guide

How much does an explainer video cost?

Meet our AI pricing agent — tell it about your project and get real examples, pricing, and timelines in minutes. No forms, no sales calls. Trained on fifteen years of Epipheo quotes. Want to browse first? Check out our pricing guide below.

$5K–$150K+Typical project range
3 minTo a tailored scope
±15%Vs. final quote
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Fifteen years of explainer videos for teams at
Google Microsoft Cisco U.S. Bank Epson

Why use explainer videos?

Simplify
Complex Ideas

Explainer videos break down complicated concepts into easily digestible content, helping your audience quickly understand what you offer.

Boost
Engagement

Animated explainer videos capture attention with dynamic visuals and storytelling, keeping viewers engaged from start to finish.

Enhance
Conversion Rates

By clearly communicating your value proposition, explainer videos help move prospects through the conversion funnel, turning viewers into customers.

Build
Trust

Explainer videos position your brand as an authority by providing valuable information in an accessible format, building trust with your audience.

The short answer

Three tiers. Real numbers.

Most Epipheo projects fall into one of these three bands. The range inside each is set by length, style, and production complexity.

Essential
Starter
Explainer
$5K– $25K
  • 30–60 seconds finished runtime
  • 2D animation or motion graphics
  • Stock VO or AI voice
  • Two rounds of revision
  • 4–6 week turnaround
Best for MVPs, social, internal
Flagship
Cinematic
Production
$75K+
  • Up to feature-length
  • 3D, live action, or hybrid
  • Celebrity or union voice talent
  • Custom score & sound design
  • Broadcast-ready deliverables
  • 10–16 week turnaround
Broadcast, keynote, brand campaign
What moves the number

Six things that change the price.

Before you ask for a quote, here are the six variables that move it. Understanding these helps you control the budget.

01Length

Runtime

Every additional 15 seconds of finished video is roughly another week of animation work. Under 90 seconds is the sweet spot.

Impact
02Style

Animation Style

2D motion graphics are the fastest path. 3D, character animation, and live action each roughly double the budget at the same runtime.

Impact
03Script

Scripting & Strategy

Handing us a locked script is cheapest. Starting from a blank page — with audience research, positioning, and discovery — adds two to four weeks.

Impact
04Revisions

Revision Rounds

Two rounds is standard. Each additional round adds roughly 8–12% to the final invoice and about a week to the calendar.

Impact
05Voiceover

Voice Talent

AI voice or stock is near-free. Professional union VO runs $1–5K. Celebrity or on-camera talent is its own line item — six figures isn’t unusual.

Impact
06Complexity

Animation Complexity

Simple shape-and-stroke is linear. Rigged character animation, simulated physics, or product renders are exponential in hours per second.

Impact
By video style

What each style costs.

Ranges for a standard 60–90 second finished piece. Longer runtime or character-heavy animation pushes toward the top of each band.

Style Typical Range Timeline Best for
2D Animation Vector, shape-based, the workhorse of the explainer world $15K – $45K 5–6 weeks Most common
Motion Graphics Typography-led, data viz, dense information $10K – $35K 5–6 weeks Product walkthroughs, social
3D Animation Product renders, simulated environments, depth $35K – $120K 8–10 weeks Hardware, medical, cinematic
Live Action Real footage, crew, location, editorial $40K – $250K 6–12 weeks Testimonial, brand, TV
Whiteboard Hand-drawn on white, great for complex concepts $8K – $25K 4–6 weeks Training, technical explainers
Hybrid Live action base + motion graphic overlay $35K – $150K 6–12 weeks Flagship brand work
By use case

Different videos, different budgets.

The same 60 seconds of animation costs different amounts depending on what it’s doing for your business.

Explainer Video

Classic "what we do, why it matters" video for a homepage hero or sales deck.

$15–45K60–90 sec

Product Demo

UI-heavy walkthrough with screen capture, motion-graphic overlays, and feature call-outs.

$12–35K45–90 sec

Testimonial

Live-action interview, cut with B-roll. Budget scales with travel and crew size.

$25–75K60–120 sec

Social Ad

Platform-native, short, punchy. Usually sold as a cut-down pack from a longer piece.

$5–20K15–30 sec

Internal / Training

Longer-form, lower production value, high information density.

$10–30K2–5 min

Brand Film

Flagship anthem piece. Broadcast-grade production, cinematic treatment.

$75K+90–180 sec
Timeline & process

What you get at each phase.

A standard 60-second signature explainer. Most of the budget lives in weeks three through seven.

Week 1

Discovery

Kickoff, audience research, messaging workshop. The epiphany gets defined here.

Week 2–3

Script

First draft, one revision, final read. Voiceover direction locked.

Week 3–4

Storyboard

Frame-by-frame visuals plus style frames. Nothing animates until this is signed.

Week 4–7

Animate

Animation, voiceover recording, sound design. Two review rounds, two revision rounds.

Week 8

Deliver

Final color, exports for every platform, source files. You own the assets.

DIY vs. Freelance vs. Agency

What the price actually buys you.

Three honest columns. We’re an agency, but an AI tool is genuinely the right answer for some projects. Here’s when.

DIY / AI Tool Freelancer Agency (Epipheo)
Typical cost $0 – $500Monthly SaaS fee $2K – $15KPer project $15K – $150K+Per project
Timeline A weekend 3–6 weeks 6–12 weeks
Strategy & story You write it Usually you write it Full discovery, positioning, script
Production quality Template-driven Varies wildly Broadcast-grade
Who’s accountable You are One person A producer, team, and contract
Right for Internal, quick tests, very small budgets Single video, modest stakes, hands-on client Fortune 500, high stakes, premium brand
Real work, real numbers

What this looks like shipped.

A cross-section of Epipheo work at different price points.

Jim Stengel brand video
Brand Video · 90 sec
Jim Stengel
$30–40K band
Pyramid Analytics motion graphics explainer
Motion Graphics · 75 sec
Pyramid Analytics
$20–25K band
Deloitte ConvergeHEALTH explainer
2D Animation · 90 sec
Deloitte ConvergeHEALTH
$25–35K band
POET facility process explainer
2D Animation · 120 sec
POET
$100K+ band
Splunk Cloud Journey 2D animation
2D Animation · 120 sec
Splunk Cloud Journey
$35–45K band
Crossover GTSchool explainer
2D Animation · 105 sec
Crossover GTSchool
$30–40K band

Ready to price your video?

Tell the agent about your project and get a tailored range in three minutes.

Frequently asked

Ten questions we hear every week.

The honest answers. For anything not covered here, ask the pricing agent at the top — it’s trained on fifteen years of real quotes.

Why does the same 60 seconds cost so differently from agency to agency?

Two-thirds of the budget is pre-production: strategy, script, storyboard. A $5K video and a $50K video can look similar in the thumbnail and be radically different in how well they actually work. You’re paying for the thinking, not the pixels.

Can we get a rush quote?

Yes. Rush work runs 25–50% above the standard rate depending on timeline. Under three weeks we reserve the right to decline — quality starts to suffer below that threshold.

Do you charge per second or per project?

Per project. Quoting by the second is a freelance-market convention that misses everything that happens before a single pixel animates.

What’s the minimum project we’ll take on?

$15K for a production engagement. Below that, honestly, a template-driven tool or a freelance animator will serve you better than we will — and we’ll tell you that.

How many revisions are included?

Three rounds on signature projects: one on script, one on storyboard, one on animation. More can be added at any time and are billed on a transparent hourly rate.

Do we own the finished video?

Yes, full copyright transfers on final payment. Source files are available as an add-on — most clients don’t ask for them, but we’ll hand them over.

Can you work with our existing brand guidelines?

Always. Most Fortune 500 projects come with a brand system we build inside. We’ll also flag what’s working against you on camera and recommend variations.

What if we hate the first animation cut?

It’s rare — storyboard sign-off catches 95% of direction issues before we animate. When it does happen, we rework at no extra cost. That’s what "signature tier" buys.

Do you do social cutdowns?

Yes — cutdowns for LinkedIn, Instagram, YouTube Shorts, and TikTok are usually a $2–8K add-on when bundled with the master.

Can we pay in phases?

50% at kickoff, 50% before delivery of final video.

Keep reading

Related from the Epipheo resource library.

Ready when you are

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Describe your project to the agent at the top of the page. You’ll get a tailored price range in about three minutes — no call required.