Epipheo Products Archives

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]

VMIM: Episode 5 – Amplify Existing Content With Video

Epipheo

It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Epipheo

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]

The Different Types of Videos & Where To Use Them

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Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy, and establish trust with thought leadership. But it’s [...]

Building Your Business Using White Board Videos

Epipheo

SIMPLIFY Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the beginnings of one. Whiteboard animated [...]

Growing Your Business Using Motion Graphics

Epipheo

ABSTRACT AND CONCRETE Many companies have to market services that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of people typing at computers or tapping on phones won’t grab [...]

Growing Your Business Using Live Action Video

Epipheo

BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical services or demonstrations. What is live action? Well, lots of things. Live action videos are diverse in style and production [...]

Using 2D Animation To Grow Your Business

Epipheo

The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props to demonstrate the real human value of your product or service. The [...]

Using 3D Video To Grow Your Business

Epipheo

PURSUE DEPTH Whenever there’s a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then the advent of computer-generated imagery allowed us to create fantastic sights out of literally [...]

Three Reasons You Need a Video Strategy

Epipheo

Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]

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