Most businesses want to grow. Most businesses grow by making more sales. Making more sales means making more money. Easy peasy, right? Well, when it comes to trying new marketing techniques to make more sales, it’s easy to spread yourself thin, following the latest social media trends or reading too many blog posts promising the […]
Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re selling. Social media algorithms and responsive search engines have […]
Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at the […]
The LinkedIn Video Gold Rush There’s a video gold rush happening right now on LinkedIn LinkedIn is giving enormous preference to posts that are being uploaded as native video and especially any B2B brand watching this needs to dive in right now. Three ways to profit from the gold rush Every thought-leader or business leader [...]
In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]
You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Presenting: Video Marketing In A Minute with Jeremy Pryor, CEO at Epipheo. This series is intended to inspire and educate you as navigate the challenging landscape of digital marketing.
Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
How much time do you spend trying to make sense of your digital marketing metrics? If you’re finding it difficult to know what’s relevant and what’s white noise, this article is for you.
Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]