Why Use Video On Your Landing Page
Video introduces people to your brand and what you have to offer. On a landing page, a video quickly shows prospects your value, nudging them to want to learn more. Thus, they’re one of the best ways to increase click-through rates and conversions.
Plus, video is what people increasingly expect. Over 33% of all searches in Google are for video rather than text or images. Since this number is only going to increase, having video on your landing pages will bring better and better results.
Ways You Can Use Video On Your Landing Page
Primary Content. As the main piece of content, this captures people’s attention better than traditional text and gets them to dive deeper into your site.
Background Content. As an auto-playing background, this adds character to your landing page and could be something the rest of the page drives people to consume.
In-line Content. As an in-line part of the content, this can be part of the landing page’s narrative, set up by other context you may want to establish with text and leading to further details or features.
Pop-up Content. As content that opens in an external page or a pop-up, this can either lead your audience further into your funnel or be ready to answer frequently asked questions when your audience wants to know more.
Key Strategies For Landing Page Videos
- Demonstrate that you understand your audience’s frustrations or pain points.
- Show the value you bring your audience.
- Hint at features and benefits to get them to want more.
- End with a clear call to action.
How Does Epipheo Make Landing Page Videos?
Landing page videos are a great entry point, but they can’t go too deep—even on a landing page. Instead, they should be designed around the one idea that will make your audience want to know more about how you bring them value. We focus on finding that a-ha moment and bringing it to life, giving your audience an epiphany that gets them take the next step.