Client: Shogun | Industry: eCommerce Technology | Services Provided: Animated Video Production, Hype Video, Brand Video
The Challenge
Shogun is a drag-and-drop page builder for eCommerce sites that integrates seamlessly with Shopify and BigCommerce. As competition in the eCommerce tools space intensified, Shogun needed to reposition itself as a clear market leader — not just a utility, but a brand with momentum and vision.
The goal was ambitious: create a 90-second hype video that would build excitement around Shogun’s current and future product offerings, energize their customer base, and signal to the market that Shogun was playing at a different level. The video needed to feel premium, fast-paced, and visually compelling — a true brand statement.
The Solution
Shogun’s Product Marketing Manager, Yonnas Tesfamariam, discovered Epipheo through a combination of ChatGPT research and Google search. After evaluating multiple vendors, Shogun selected Epipheo based on the quality of their portfolio and what Yonnas described as an “exceptional sales and discovery process.”
Epipheo’s team — including a creative director, animator, and account manager — worked closely with Shogun to develop the full creative vision. Deliverables included:
- A Story Plan: documents outlining the creative vision, storyboards, and animation samples
- A Production Plan: an animatic featuring moving storyboards timed to a rough voiceover
- Final Video: a full-HD resolution animated video in .mp4 format
- Ad Formats: 15-second and 30-second versions in both 1:1 and 16:9 aspect ratios, with subtitles
The animation style was a polished, high-energy 2D motion graphics approach — fast cuts, bold typography, and a voiceover that positioned Shogun as the go-to platform for serious eCommerce operators. Every round of feedback was incorporated quickly, with the Epipheo team demonstrating what Yonnas called “lightning speed” responsiveness.
The Results
- Timely execution: The project stayed on schedule despite tight deadlines throughout production
- Quality above expectations: The final product exceeded Shogun’s expectations in style, voiceover, editing, music, and timing
- Stakeholder enthusiasm: Shogun received an “outpour of positive feedback” from internal stakeholders, confirming the video “nailed it”
- Strong collaboration: Both teams shared genuine excitement for the project, creating a positive working environment from kickoff to delivery
What the Client Had to Say
“Epipheo’s professionalism and kindness were standout qualities throughout the hype video project.”
“The final product was above our expectations in terms of style, voiceover, editing, music, and timing.”
“Not a single thing [to improve]…and that’s extremely rare!”
— Yonnas Tesfamariam, Product Marketing Manager, Shogun
Read the full review on Clutch.
Frequently Asked Questions
What type of video did Epipheo create for Shogun?
Epipheo produced a 90-second animated hype video for Shogun, along with 15-second and 30-second ad cuts in both 1:1 and 16:9 formats. The video was designed to reposition Shogun as a market leader in the eCommerce page builder space.
What animation style was used for the Shogun video?
The Shogun video used a high-energy 2D motion graphics style with polished transitions, bold typography, and a professional voiceover — a format Epipheo uses frequently for SaaS and technology brand videos.
How did Shogun find Epipheo?
Shogun’s Product Marketing Manager found Epipheo through a combination of ChatGPT research and Google search, then selected Epipheo based on portfolio quality and the strength of the discovery and sales process.
How does Epipheo handle tight deadlines on video projects?
Epipheo assigns a dedicated project team — typically including an account manager, creative director, and animator — who maintain close communication throughout production. Shogun noted that Epipheo consistently met tight deadlines and incorporated feedback at “lightning speed.”
Does Epipheo produce ad-ready video formats?
Yes. Epipheo delivers videos in multiple formats optimized for digital advertising, including 15-second and 30-second cuts in both square (1:1) and widescreen (16:9) aspect ratios, with subtitles included.
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