Industries
Have customers, clients, or a cause?
Video is your way in.
Whether you’re B2B, B2C, or NFP, Epipheo videos make the complex understandable and the understandable unforgettable. Don’t just reach an audience – leave an indelible mark.
At Epipheo, we specialize in creating industry-specific explainer videos that engage your target audience and drive results. Our videos are designed to simplify complex ideas, ignite curiosity, and inspire action across various industries.
Industries We Serve
Any idea, product, or service can benefit from a visual narrative that uses stunning animation. Our videos ignite emotion, curiosity, and action – which is why industries across the spectrum work with us.
Industry-Specific Video Strategies
Technology
For tech companies, we create explainer videos that simplify complex concepts and showcase innovative products. Our videos help you stand out in a crowded market.
nonprofit
We believe video is one of the most effective ways to share your non-profit organization’s mission and rally supporters around your cause because good storytelling changes hearts, minds, and, ultimately, the world.
Healthcare
In the healthcare industry, our videos educate patients and healthcare professionals about treatments, procedures, and services. We create content that builds trust and improves patient outcomes.
education
Educational institutions use our videos to attract students, explain programs, and highlight campus life. Our videos engage prospective students and their families, helping you achieve your enrollment goals.
Finance
For financial services, our videos explain products and services, build trust, and guide clients through complex financial decisions. We create content that positions you as a trusted advisor.
Real Estate
Real estate companies use our videos to showcase properties, highlight features, and attract buyers. Our videos provide a virtual tour experience that drives interest and sales.
types of videos
Our animation process involves several stages:
Why Choose Epipheo for Industry-Specific Video Production?
Expertise Across Industries
With years of experience, Epipheo has the expertise to create videos that cater to the unique needs of various industries. Whether it’s a tech startup or a non-profit organization, we know how to tell your story
Custom Solutions
We offer tailored video solutions that align with your industry-specific goals. Our team works closely with you to develop a strategy that meets your unique needs.
High-Quality Production
Our commitment to quality content ensures that your videos are professional, polished, and impactful.d see results.
Video Marketing for Industries
Video marketing should engage your audience and share your message. Here’s why industries across the spectrum are leveraging video marketing:
Increased Engagement
Videos capture attention and keep viewers engaged longer than text or images. This increased engagement leads to higher retention of your message and a greater likelihood of viewers taking action.
Enhanced Visibility
Videos are highly shareable on social media and other platforms. A compelling video can quickly go viral, significantly increasing your organization’s visibility and reach.
Better seo
Including videos on your website can improve your search engine rankings. Search engines favor websites with video content, leading to higher visibility and more organic traffic.
The Industry Video Creation Process
Understanding Your Industry
Our process begins with a deep understanding of your industry. We research your market, competitors, and audience to create videos that resonate.
Crafting the Story
We develop a compelling narrative that simplifies complex ideas and highlights your unique value proposition. Our storytelling approach ensures your message is clear and memorable.
Professional Production
From scripting and storyboarding to filming and editing, we handle all aspects of video production. Our team ensures every detail is perfect, delivering a high-quality video that represents your brand.
Examples of Industry Videos
Smart Videos for Big Ideas
B2C videos help consumer brands connect with their audience on an emotional level and showcase your products and services in a way that resonates with consumers.
Amplify Your Why
B2B videos simplify complex ideas and highlight your unique selling points, building trust and credibility, and helping you close more deals.
What Makes an Effective Explainer Video?
Explainer Videos:
Simplifying Complex Concepts
An explainer video breaks down complex concepts into easily digestible pieces. But what makes an explainer video truly effective? Here are key elements:
Clear and Concise Script
Get to the point, avoiding jargon and fluff. Explain the problem, present your solution, and highlight the benefits, all in a way that’s easy to understand.
Strong
Visuals
Complement your script with simple, engaging animations or graphics that help illustrate your points. The goal is to make the content visually appealing and easy to follow.
Relatable Storytelling
People like stories. Whether it’s a customer journey, a problem-solving scenario, or a day-in-the-life story, make sure it resonates with your audience.
Professional Voiceover
A professional voiceover in a tone that matches your brand’s personality and is clear and engaging takes your video to the next level.
Call
to Action
Tell your viewers what you want them to do next, whether it’s visiting your website, signing up for a demo, or contacting your sales team.
Creating Compelling Marketing Videos
Scriptwriting and Storyboarding
Engaging video content begins with a strong script and storyboard. Your script should be clear, concise, and focused on delivering your key message. Storyboarding helps visualize the flow of your video, ensuring that each scene effectively communicates your points.
Professional Production Quality
Invest in professional videography, sound, and editing to create polished and high-quality videos. Poor production quality can undermine your message and brand image.
Engaging Visuals and Animation
Visual elements should complement your message and enhance understanding. Whiteboard animations, infographics, and dynamic graphics can make your video more visually appealing.
Effective Distribution Channels
Your B2B video strategy should include a plan for distributing your videos. Leverage multiple channels such as your website, social media platforms, email campaigns, and industry-specific forums to reach your target audience. Optimize your videos for search engines to improve visibility and reach.
Measuring the Success of Your Video Marketing Strategies
Key Performance Indicators (KPIs)
Track KPIs such as views, engagement rates, click-through rates, and conversion rates to measure the success of your B2B videos. These metrics provide insights into how well your videos are performing and where improvements can be made.
Analyzing Audience Feedback
Gather feedback from your audience to understand their perception of your videos. Use surveys, comments, and direct interactions to gain valuable insights into what resonates with your audience and what doesn’t.
Tweaking and
Improving
Always look for ways to tweak and improve your video marketing strategy based on performance data and audience feedback. Experiment with different formats, styles, and messaging to find what works best for your business.
Choosing A Video Production Company
Expertise in Video Production
At Epipheo, we deliver high-quality videos that tell your story and get results. Our team knows the ins and outs of industry-specific videos so you hit the mark with your target audience. We’re an animated explainer video production company… and so much more.
Customized Animated Video Content
We offer video solutions tailored to your specific needs and goals. Whether you’re looking for explainer videos, product demos, or corporate videos, we work closely with you to develop content that fits your brand and objectives.
Proven Track Record
Our portfolio showcases a variety of successful video projects across industries. From startups to Fortune 500 companies, we’ve helped businesses of all sizes achieve their marketing goals through compelling video content.
the road to engaging video content
Discovery Phase
We start by understanding your mission, goals, and audience. This helps us craft a story that aligns with your vision and resonates with viewers.
Scriptwriting and Storyboarding
Our team develops a clear and compelling script and storyboard that outlines the video’s narrative, ensuring a cohesive and engaging story.
Production and Post-Production
We handle all aspects of production, from filming and animation to video editing and sound design, delivering a final video that’s ready to make an impact.
ready to make some videos?
Epiphanies in Action
We’ve helped thousands of clients tell thousands of engagement-driving, brand-building, light-switch-flipping stories. Our portfolio showcases the diverse range of industries we’ve worked with and the impact our videos have made.
Video Production on Call
All the videos you need with the cost savings you want. Our retainer services offer a cost-effective solution for ongoing video production needs, ensuring you always have fresh content to engage your audience.
The Benefits of Industry-Specific Video Marketing
Increased Engagement
Videos capture attention and keep viewers engaged longer than text or images. This increased engagement leads to higher retention of your message and a greater likelihood of viewers taking action.
Enhanced Visibility
Videos are highly shareable on social media channels. A compelling video can quickly go viral, significantly increasing your organization’s visibility and reach.
Better SEO
Including videos on your website can improve your search engine rankings. Search engines favor websites with video content, leading to higher visibility and more organic traffic.
Building Trust and Credibility
Videos provide a personal touch, helping you connect with your audience on a deeper level. By showcasing your expertise and the impact of your products or services, you can build trust and credibility.
Tips for Maximizing the Impact of Your Industry Videos
01
Optimize for SEO
Ensure your video titles, descriptions, and tags include relevant keywords that your audience typically searches for to improve search engine visibility.
02
Leverage Social Media
Share your videos across all social media platforms. Use engaging captions and hashtags to increase visibility and encourage sharing.
03
Embed Videos on Your Website
Embedding videos on your website can increase engagement and improve your site’s SEO. Place videos on key pages, such as your homepage and product pages.
04
Use Email Marketing
Include videos in your email newsletters to engage your subscribers. Video content can increase open and click-through rates, leading to higher engagement.
05
Track Performance
Track metrics such as views, engagement, and conversion rates to understand what’s working and make data-driven decisions.