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Snapchat

Video Styles and What They Tell Your Customers

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
A Video Marketing Guide to the Facebook FeedPocalypse

A Video Marketing Guide to the Facebook FeedPocalypse

If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then you should de-emphasize your ability to get more views (reach) [...]
What Is The Lifespan Of Social Media Posts?

What Is The Lifespan Of Social Media Posts?

If someone were to ask you how often you should post on social media, your instinctive response might be, “As often as I can.” After all, the more you post, the more opportunities you have to interact with your audience, share brand information and drive conversions. But your instinctive response would be leading you astray. [...]
Ins & Outs of Snapchat Video
Tags B2B

Ins & Outs of Snapchat Video

The Ins & Outs of Snapchat Video There once was a time when marketers could safely ignore Snapchat. That time has passed. Snapchat has been making moves to appeal to marketers, and it might be worth your while to stop and consider if you would benefit from using their platform. On the other hand, not [...]
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