2D Video Archives

The Top 6 Enablement Strategies

November 28, 2018Kole Riggs

Sales enablement is revolutionizing businesses. It elevates the entire sales team, giving every representative the tools not just to make sales, but also to nurture customer relationships. Implementing a sales enablement strategy might require a complete overhaul of your sales and marketing process, or you might just need to tweak some things. Either way, choosing [...]

Using Video To Bring You More Sales And How To Measure It

November 21, 2018Kole Riggs

Most businesses want to grow. Most businesses grow by making more sales. Making more sales means making more money. Easy peasy, right? Well, when it comes to trying new marketing techniques to make more sales, it’s easy to spread yourself thin, following the latest social media trends or reading too many blog posts promising the [...]

Introducing The Epipheo Book Trailer Contest

November 7, 2018Kole Riggs

Epipheo Book Trailer Video Content: Epipheo is excited to announce our Book Trailer contest. Every month Epipheo will be giving away an animated book trailer video featuring books about to be published. At Epipheo we love making videos about epiphanies (epiphany + video = Epipheo). So as we see upcoming books about exciting ideas we [...]

2D Video

What Types of Videos Are Best for Your ABM Strategy?

October 24, 2018Kole Riggs

Videos are an excellent way to increase engagement and conversions. But with so many types of videos to choose from, how do you know which is best for your strategy? Probably by considering your target audience. And you might be surprised that nearly every audience does want to watch video. Humans are instinctively drawn to [...]

What is ABM and how does it help your business?

October 10, 2018Kole Riggs

Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re selling. Social media algorithms and responsive search engines have [...]

Killer Emails That Increase Click Through Rates With Video

September 26, 2018Kole Riggs

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]

2D Video

Your Origin Story as a Brand Video

September 17, 2018Kole Riggs

https://epipheo-1.wistia.com/medias/8m565b0g34 Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at [...]

Internal Video Content: Which Industries Need It Most?

September 12, 2018Kole Riggs

We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally makes people eager to see more from your business. So, why aren’t [...]

Rethinking The Video Play Button

August 27, 2018Kole Riggs

Rethinking The Video Play Button Right now a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call to action on [...]

Amplify Existing Content With Video

August 20, 2018Epipheo

It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon] But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off] Do you have a blog post or white paper that [...]

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