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Lead Generation

The Top 6 Enablement Strategies

The Top 6 Enablement Strategies

Sales enablement is revolutionizing businesses. It elevates the entire sales team, giving every representative the tools not just to make sales, but also to nurture customer relationships. Implementing a sales enablement strategy might require a complete overhaul of your sales and marketing process, or you might just need to tweak some things. Either way, choosing […]

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels […]

The Linkedin Video Gold Rush

The Linkedin Video Gold Rush

The LinkedIn Video Gold Rush There’s a video gold rush happening right now on LinkedIn LinkedIn is giving enormous preference to posts that are being uploaded as native video and especially any B2B brand watching this needs to dive in right now. Three ways to profit from the gold rush Every thought-leader or business leader [...]
Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]
Amplify Existing Content With Video

Amplify Existing Content With Video

It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon] But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off] Do you have a blog post or white paper that [...]
Making A Viral Video

Making A Viral Video

Sometimes companies are looking to make that one viral video. While often other kinds of videos are more strategic there really is nothing like a viral video to drive awareness around a new breakthrough product. But isn’t the kind of spontaneous sharing that creates a viral video just a matter of luck? Well, actually, when [...]
Lead Generation Through a Video Mini-Course

Lead Generation Through a Video Mini-Course

Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has a number of surprising advantages called the video mini-course for lead generation. When using any tactic for lead gen there are several key metrics that matter like The conversion rate of [...]
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