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Email Marketing

59 Video Marketing Stats You Need To Know in 2019

59 Video Marketing Stats You Need To Know in 2019

In order to stay fresh and relevant, it’s crucial for you to include video in your marketing strategy The numbers are clear: people would rather watch video than read about a company, brand, product, or service. Give your audience what they want and keep up with your competition at the same time! But of course, [...]
Killer Emails That Increase Click Through Rates With Video

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]
The Ultimate List of Metrics to Measure Email Marketing Success

The Ultimate List of Metrics to Measure Email Marketing Success

You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well, mostly pretty sure. If you want to be really sure, you need [...]
6 Tools to Make Email Marketing Easy and Why You Should Use Them

6 Tools to Make Email Marketing Easy and Why You Should Use Them

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Video Styles and What They Tell Your Customers

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
Is Email Marketing Still Valuable?

Is Email Marketing Still Valuable?

Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone wanted to implement. These days, email might seem like marketing’s dinosaur. With all these shiny new options to [...]
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