Email Marketing Archives

59 Video Marketing Stats You Need To Know in 2019

In order to stay fresh and relevant, it’s crucial for you to include video in your marketing strategy The numbers are clear: people would rather watch video than read about a company, brand, product, or service. Give your audience what they want and keep up with your competition at the same time! But of course, [...]

Guide to Maximizing Video ROI with Complementary Content

Epipheo

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced [...]

Killer Emails That Increase Click Through Rates With Video

Kole Riggs

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]

The Ultimate List of Metrics to Measure Email Marketing Success

Epipheo

You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well, mostly pretty sure. If you want to be really sure, you need [...]

6 Tools to Make Email Marketing Easy and Why You Should Use Them

Epipheo

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]

Video Styles and What They Tell Your Customers

Epipheo

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]

The Digital Marketing Metrics that DON’T Matter

Epipheo

How much time do you spend trying to make sense of your digital marketing metrics? If you’re finding it difficult to know what’s relevant and what’s white noise, this article is for you.

Is Email Marketing Still Valuable?

Epipheo

Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone wanted to implement. These days, email might seem like marketing’s dinosaur. With all these shiny new options to [...]

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