Social Video Ads

Social Video Ads

Know your audience and reach them where they are

Social video ads aren’t just videos you post on social media. They’re videos tailored to each social platform and supported with paid placements in order to deliver very specific results. A common mistake is taking a video you produced for something else and simply putting it on social.

Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.

Top 3 uses for social video


Hyper-focused (re)targeting

Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.


Testing and Insights

Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.


clicks and Conversions

Social Media Ads are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion.

Why Epipheo?

"Smart people, quality work and efficient process."

Contact your very own video strategist to help you get the perfect video for your goals.

Case study:

P&G | Pantene Gold

Case study:


Social video ad styles

Animation. Live Action. Motion Design.
What's right for your project?

Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?”. The visual approach should always serve the message, not the other way around.

Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities. 


Some of the details


Runtime sweet spot is usually 5 to 30 seconds. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.


Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.


The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Feel free to contact us for more about pricing and our process.

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