Social Video Ads
What are they?
These are not just videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.
Who are they for?
Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.
Top 3 Uses for Social Video
1. Hyper Focused (Re)Targeting
Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.
2. Testing and Insights
Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.
3. Clicks and Conversions
Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion.
What we bring
Epipheo isn’t “just a production company.” Yes, we make videos. But on Social Video Ads, you have to think platform first. So, we work hard to keep up with the ever-changing world of social platforms, algorithms, and technologies. Why? Because it’s key to creating content that actually works.
Over the years we’ve produced all kinds of videos for all kinds of clients. Whether you need live action, 2D, 3D, or cel animation, we’ve done it before and can do it for you. Our production process has been dialed in to ensure you get a killer video on time and on budget.
Smart people, quality work and efficient process.
Case Study: P&G | PANTENE GOLD
Client Objective: Awareness
In honor of Black History Month, Procter & Gamble wanted to shine a spotlight on a very special group of African-American scientists who took on the challenge of creating P&G’s first shampoo engineered specifically for African-ancestry hair: Pantene Gold.
Solution: Social Video
The Epipheo team developed the creative direction for the video and filmed interviews with each member of the Pantene team. In post-production, an even stronger narrative arc emerged from the interview footage, and a good story became even better.
Result: Over 350,000 Views
The video was the second-most engaged-with post on the P&G Facebook page for the entire year! It racked up over 350,000 views and thousands of shares and reactions.
Case Study: Firefly
Client Objective: Brand Launch
Firefly was launched by Hertz as a new, super-low-cost rental car brand. It was designed to stand out and appeal to millennials outside the typical Hertz demographic of older business travelers.
Solution: Social Video Ads
The YouTube campaign was targeting millennials—who hate being advertised to. To appeal to them, the campaign plays with the typical tropes and clichés about internet marketing (skip/play buttons, pop-up ads, jingles, celebrity endorsements, mascots, etc). The campaign comprised an intro video followed by 3 more episodes and pre-roll “teaser” videos.
Result: Massive Awareness
With over 4 million views, this video series achieved massive awareness for Firefly and was a vital contribution to the overall 12% increase in EBITDA for Hertz Global Holding.
Bag in the Back
P&G Ventures Metaderm
Fifth Third Bank
What’s right for your project?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
Some of the Details
Runtime sweet spot is usually 5 to 30 seconds. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
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A Brand Video is about truth, not hype. It’s about connecting what you do with what you stand for in a way that is clear, compelling, and authentic.