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How Much Should You Budget For Marketing In 2019?
Tags B2B

How Much Should You Budget For Marketing In 2019?

You’re looking forward to a successful 2019. The Year of the Pig. You know marketing is a key component to the success of your business, but you’re not sure how much you need to budget for 2019. It’s a conundrum. You don’t want to spend too much time figuring out what other people are doing. [...]
What is Sales Enablement And Why It Matters

What is Sales Enablement And Why It Matters

Sales enablement is the latest marketing buzzword to hit the internet. If you haven’t yet embraced it, that might be because you aren’t sure what the heck it is. Further complicating it, everyone seems to have their own definition. Is it a software? Mythical unity between sales and marketing? Yet another “tool” to implement now [...]
Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels [...]
Killer Emails That Increase Click Through Rates With Video

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]
7 Tools for Tracking the Success of Your Video Campaigns

7 Tools for Tracking the Success of Your Video Campaigns

More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve [...]
Your Origin Story as a Brand Video

Your Origin Story as a Brand Video

https://epipheo-1.wistia.com/medias/8m565b0g34 Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at [...]
The Linkedin Video Gold Rush

The Linkedin Video Gold Rush

The LinkedIn Video Gold Rush There’s a video gold rush happening right now on LinkedIn LinkedIn is giving enormous preference to posts that are being uploaded as native video and especially any B2B brand watching this needs to dive in right now. Three ways to profit from the gold rush Every thought-leader or business leader [...]
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