Topics: Marketing, Content Marketing, Lead Generation, Marketing Budget, Video, B2B, Marketing Metrics, NFP, Epipheo Products, Marketing Tools

There are loads of different types of digital marketing efforts businesses can employ to drive better results, but there is something to be said about just how effective video marketing truly is. A good video marketing strategy with a strong landing page can help encourage potential customers to reach out to your company for more information.

Around 51% of marketing professionals say video marketing gets the best ROI and such campaigns usually get around a 34% higher conversion rate. Most marketers build marketing campaigns with a video component included for their social media platforms and their website. Search engines love online video, and when done correctly, it helps your SEO too!

If you’re unsure if you should leverage this medium in future campaigns, here are 10 compelling reasons why video marketing for business is worth the effort.

1. Easily Grab Attention

Your target audience deals with a lot of ads every single time they go online. Because of this, a great deal of effort needs to be placed on making sure your ads are eye-catching enough for them to stop what they’re doing (such as scrolling through social media), and pay attention to what you have to say.
And video content can achieve this unlike any other type of media. For example, explainer videos often get great responses.

See our portfolio here.

2. Videos Engage The Audience

It’s not just about getting people to view your content. Whether you’re running paid ads or even simply posting organically to social media, engagement matters a lot.

Videos have a much bigger shot at getting users to engage with the content. They are easier to consume and allow you to convey more complex messages that could encourage people to share, comment, or even click on your link to buy something.

3. They Can Be Used for Multiple Purposes

Video marketing is extremely versatile, and you can use it to address several marketing or business needs:

• Product presentation or descriptions
• Brand awareness campaigns
• Event teasers
• Lead generation campaigns
• Interviews (as part of a content marketing strategy)

Thanks to the different video editing tools that are currently online, businesses can easily create an eye-catching and high-quality video ready for launch in mere minutes.

4. It’s Great for Social Media Marketing

Talk about eye-catching – social media is getting a bit crowded these days. People are often exposed to a lot of content from brands that either appears to them organically or even through paid advertising.

If you want to make sure your content helps you engage social media audiences, video content is one of the best ways to do that, especially considering most people scroll through these platforms through a mobile device. This means they’re much more likely to watch a video than to read a very long caption, for instance.

5. Sets Yourself Apart

If you research your competitors and see they don’t really invest in video marketing for business, take it as a great opportunity to gain some advantage. For instance, making product videos for marketing when your competitors are still in the photo+text stage could help you convince a much bigger audience to buy from you instead of other brands.

Video content will allow consumers to get to know your product a lot better than photos and text descriptions, which can help them convert faster.

Related Article: How to Streamline Your Video Production Process So It Doesn’t Consume Your Entire Schedule

6. Increases Brand Exposure

A lot of platforms like Facebook actively encourage video content, so it will generally perform better when it comes to exposure and engagement. This is a good strategic move when you’re trying to increase brand exposure and get your offers to a larger audience.

7. Opens the Door to Creativity

There are only so many ways you can tackle the photo+caption format. Video, on the other hand, because it is so versatile allows businesses to think outside the box when it comes to their content.

8. Gets You More Information about Your Target Audience

More exposure and more engagement ultimately translate into more meaningful metrics. You can see exactly how people interact with your videos, downright to the minute where they stopped watching.

This is a great way to improve your marketing efforts and content to drive even better results later on.

9. Helps You Be Clear About What You Want to Say

Clarity is easier to achieve even in a short video. The format itself utilizes images and text to convey messages, so it leaves little room for confusion. When you’re trying to connect with new audiences, clarity is essential to helping you achieve your goals.

Video content leaves little confusion when it comes to what you want people to do and, perhaps more importantly, why they should do it.

10. Reach Your Goals

Since videos have an amazing potential to increase exposure and engage even new audience members, it’s fair to say it’s one of the best mediums that will help businesses reach their goals:

• Improve brand awareness
• Grow audiences on social media
• Get quality leads
• Sell more products
• Book more appointments

Final Thoughts

Video content has a lot of potential, but remember that it must be integrated into an overall marketing strategy that supports your business goals. If you do, then your results from video marketing will be worth the effort.


The increasing importance of video means that creating consistent, high-quality video content is essential for staying a step ahead of the competition.

There are lots of ways to create videos, and we’ve covered a few of them in this recent blog post. But if you need to create high-quality video at scale and maintain consistent output, the best option is simple – hiring a company like Epipheo that operates on a retainer model.

By hiring us, putting the proper metrics in place, and working with our team to create high-quality video content that holds viewer attention, you’re sure to prove the ROI of video in your business. So contact us today to schedule a consultation and get started. 

By: Epipheo

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