Skip links

Category Archive

Research & Development

Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
What’s Changing In The World Of Video Marketing

What’s Changing In The World Of Video Marketing

Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it, you [...]
Growing Your Business Using Motion Graphics

Growing Your Business Using Motion Graphics

ABSTRACT AND CONCRETE Many companies have to market services that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of people typing at computers or tapping on phones won’t grab [...]
Three Reasons You Need a Video Strategy

Three Reasons You Need a Video Strategy

Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]
The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business

Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article is for you. See, 86% of B2C marketers and 91% of [...]
What Is The Lifespan Of Social Media Posts?

What Is The Lifespan Of Social Media Posts?

If someone were to ask you how often you should post on social media, your instinctive response might be, “As often as I can.” After all, the more you post, the more opportunities you have to interact with your audience, share brand information and drive conversions. But your instinctive response would be leading you astray. [...]
How to Research Content Topics for Social Media

How to Research Content Topics for Social Media

One of the more frugal ways to conduct market research is keyword research. There are a number of free or fairly affordable tools that enable you to conduct keyword research. Even if you don’t plan to create any pay-per-click ads, these terms and phrases can help you analyze which topics to write about or which […]

Return to top of page