NFP Archives - Epipheo

How Much Should You Budget For Marketing In 2019?

January 19, 2019Epipheo

You’re looking forward to a successful 2019. The Year of the Pig. You know marketing is a key component to the success of your business, but you’re not sure how much you need to budget for 2019. It’s a conundrum. You don’t want to spend too much time figuring out what other people are doing. [...]

Guide to Maximizing Video ROI with Complementary Content

December 12, 2018Kole Riggs

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced [...]

The Top 6 Enablement Strategies

November 28, 2018Kole Riggs

Sales enablement is revolutionizing businesses. It elevates the entire sales team, giving every representative the tools not just to make sales, but also to nurture customer relationships. Implementing a sales enablement strategy might require a complete overhaul of your sales and marketing process, or you might just need to tweak some things. Either way, choosing [...]

Using Video To Bring You More Sales And How To Measure It

November 21, 2018Kole Riggs

Most businesses want to grow. Most businesses grow by making more sales. Making more sales means making more money. Easy peasy, right? Well, when it comes to trying new marketing techniques to make more sales, it’s easy to spread yourself thin, following the latest social media trends or reading too many blog posts promising the [...]

What is Sales Enablement And Why It Matters

November 7, 2018Kole Riggs

Sales enablement is the latest marketing buzzword to hit the internet. If you haven’t yet embraced it, that might be because you aren’t sure what the heck it is. Further complicating it, everyone seems to have their own definition. Is it a software? Mythical unity between sales and marketing? Yet another “tool” to implement now [...]

Introducing The Epipheo Book Trailer Contest

November 7, 2018Kole Riggs

Epipheo Book Trailer Video Content: Epipheo is excited to announce our Book Trailer contest. Every month Epipheo will be giving away an animated book trailer video featuring books about to be published. At Epipheo we love making videos about epiphanies (epiphany + video = Epipheo). So as we see upcoming books about exciting ideas we [...]

Top 5 Tools to Help Your ABM Marketing

October 31, 2018Kole Riggs

Traditionally, marketing is about reaching as many people as possible. Today, smart marketers focus on precision and personalization. After all, why spend money marketing to consumers who have no interest in your business? 84% of businesses using ABM say the strategy gives them a higher ROI than any other types of marketing campaign. This custom [...]

2D Video

What Types of Videos Are Best for Your ABM Strategy?

October 24, 2018Kole Riggs

Videos are an excellent way to increase engagement and conversions. But with so many types of videos to choose from, how do you know which is best for your strategy? Probably by considering your target audience. And you might be surprised that nearly every audience does want to watch video. Humans are instinctively drawn to [...]

Incorporating Video into Account-Based Marketing Campaigns

October 17, 2018Kole Riggs

Seasoned marketers have seen the rise and fall of several marketing trends, but one that’s withstood the test of time and proven itself as a crucial tactic for securing large organizations as long-term customers or clients is account-based marketing. Account-based marketing is a strategic approach where sales and marketing join forces to focus on a [...]

What is ABM and how does it help your business?

October 10, 2018Kole Riggs

Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re selling. Social media algorithms and responsive search engines have [...]

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