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Marketing Metrics

7 Explainer Video Production Companies To Check Out in 2019

7 Explainer Video Production Companies To Check Out in 2019

So you’ve decided you need an explainer video Or maybe you haven’t decided yet. Hopefully we can help with that. Explainer videos are great if you’ve got an awesome product that needs to be explained, an incredible service that might be difficult to understand, or a brand new company you want to tell the world [...]
Strategy for Your Small Business’s First Videos
Tags B2B

Strategy for Your Small Business’s First Videos

You've Probably Heard That Your Small Business Needs Video.  Maybe you’ve even seen the statistics. So, yeah, you’re looking to make video. Great! Except that leaves you with one big question. What video should you make? Videos, plural? Well, let’s step back. You don’t just go out and make decisions about other parts of your [...]
59 Video Marketing Statistics You Need To Know in 2019

59 Video Marketing Statistics You Need To Know in 2019

In order to stay fresh and relevant, it’s crucial for you to include video in your marketing strategy The numbers are clear: people would rather watch video than read about a company, brand, product, or service. Give your audience what they want and keep up with your competition at the same time! But of course, [...]
How Much Should You Budget For Marketing In 2019?
Tags B2B

How Much Should You Budget For Marketing In 2019?

You’re looking forward to a successful 2019. The Year of the Pig. You know marketing is a key component to the success of your business, but you’re not sure how much you need to budget for 2019. It’s a conundrum. You don’t want to spend too much time figuring out what other people are doing. [...]
The Top 6 Enablement Strategies

The Top 6 Enablement Strategies

Sales enablement is revolutionizing businesses. It elevates the entire sales team, giving every representative the tools not just to make sales, but also to nurture customer relationships. Implementing a sales enablement strategy might require a complete overhaul of your sales and marketing process, or you might just need to tweak some things. Either way, choosing [...]
Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Beyond Boosted Posts: Create the Perfect Paid Social Campaign

Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels [...]
Killer Emails That Increase Click Through Rates With Video

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]
7 Tools for Tracking the Success of Your Video Campaigns

7 Tools for Tracking the Success of Your Video Campaigns

More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve [...]
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