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Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]
6 Tools to Make Email Marketing Easy and Why You Should Use Them

6 Tools to Make Email Marketing Easy and Why You Should Use Them

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Building Your Business Using White Board Videos

Building Your Business Using White Board Videos

SIMPLIFY Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the beginnings of one. Whiteboard animated [...]
Using 2D Animation To Grow Your Business

Using 2D Animation To Grow Your Business

The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props to demonstrate the real human value of your product or service. The [...]
Three Reasons You Need a Video Strategy

Three Reasons You Need a Video Strategy

Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]
The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business

Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article is for you. See, 86% of B2C marketers and 91% of [...]
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