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Digital Tactics

Video Marketing In A Minute: Episode 4 – Making A Viral Video

Video Marketing In A Minute: Episode 4 – Making A Viral Video

  When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]
The Types Of Videos For Online Advertising

The Types Of Videos For Online Advertising

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]
How to Generate Revenue through Podcasting
Tags B2B

How to Generate Revenue through Podcasting

What medium infuses stressful morning commutes with learning, laughter, and life lessons? That’s right, we’re talking about podcasting. Commuters are giving up their radio subscriptions in exchange for the entertainingly informative content that podcasts frequently provide. This boom in listeners is giving brands, entrepreneurs, and creatives alike a platform to share their stories, engage and [...]
The Ultimate List of Metrics to Measure Email Marketing Success

The Ultimate List of Metrics to Measure Email Marketing Success

You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well, mostly pretty sure. If you want to be really sure, you need [...]
6 Tools to Make Email Marketing Easy and Why You Should Use Them

6 Tools to Make Email Marketing Easy and Why You Should Use Them

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Video Styles and What They Tell Your Customers

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
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