Cybersecurity Video
UNDER ATTACK!
You know the threats are out there. But how do you show people you can keep them out there?
The short answer
What makes a good cybersecurity explainer video?
A cybersecurity explainer turns an invisible threat and an abstract defense into a story a buyer can follow: what is at risk, how your product stops it, and why your team can be trusted.
It has to work for two audiences at once: the technical evaluator who wants accuracy and the executive who signs off on the purchase.
Since 2009, Epipheo has made more than 6,000 videos for over 3,000 brands, including Okta, Splunk and Cisco.
Most cybersecurity explainers are 2D animation or motion graphics, which at Epipheo typically cost $10,000–$45,000 and take five to six weeks.
Last reviewed
The Problem
Technical
In the world of cybersecurity, the primary goal is: nothing. People want nothing to happen. They want their business to operate without restriction and without intrusion. Their data stays in, and threats stay out. Of course, this can only happen because of highly sophisticated technical things. When they get into that, they can get a little overwhelmed in trying to understand what makes which solution the right solution.
Urgency
Target. Yahoo. Equifax. Probably someone else yesterday. We’ve all read the headlines, and we know that cybersecurity is high on the list of corporate concerns. With big pressure to prevent an attack, there’s a level of urgency that makes your audience VERY concerned with being sure they’re making the right decision.
Passivity
There are a lot of cybersecurity solutions out there. This leads to technical confusion, yes, but it also means that people are waiting for you to impress them. If you want to stand out, you have to REALLY stand out.
THE SOLUTION: VIDEO
Video Explains
They know that you’re promising to stop threats. To get them to pick you, you need to get them to understand how you do it. White papers and tech specs often get too far in the weeds and remain too abstract to be comprehensible to any but the most expert. The ultimate decision-maker probably isn’t. Video can help illustrate your approach and give them enough understanding of HOW your solution works so they’ll have confidence THAT it will work.
Collaborate with an expert video strategist to bring your ideas to life.
Video Reassures
A video is more than just an educational tool. It’s not just logical. In an emotionally charged world that seems to have a new high-profile data leak every, oh, four hours or so, a video can help show that you share their concerns—and that you’re doing something about it. You can demonstrate empathy and familiarity with their situation, then offer a promise to help and a proof of how you’ll do so.
Video Shines
When you do it right, you impress your audience. Sometimes, that’s the little extra big dose of confidence that they want. Putting out a polished video with verve and style demonstrates that you know your solution works, that you’re willing to stick out your neck for them. A little bit of swagger can help set you apart.
Cybersecurity explainer videos: what to know before you start
What these videos usually need to explain
- The threat, made concrete: what an attack actually looks like and costs
- Where your product sits in the customer’s security stack
- Proof that you can be trusted, without exposing sensitive details
- A version of the story the board and the CISO can both follow
Which video style fits
| Style | Typical range | Timeline | Good fit for cybersecurity when… |
|---|---|---|---|
| 2D animation | $15K–$45K | 5–6 weeks | You need to make a threat and its consequences feel real and human |
| Motion graphics | $10K–$35K | 5–6 weeks | You are explaining architecture, data flows or a platform’s moving parts |
| 3D animation | $35K–$120K | 8–10 weeks | You want a cinematic, high-end look for a flagship launch |
Ranges are typical Epipheo project costs; your quote depends on length, style and complexity. See the full pricing guide.
How an Epipheo project works
- Discovery & content strategy. A kickoff call to learn who you are, what you do and why it matters to your audience.
- Video planning. A story arc and visual concept that fits your budget, delivered as “The Story Plan.”
- Pre-production. Script, a custom illustration style sample and storyboards, usually delivered as an animatic timed to a rough voiceover (“The Production Plan”).
- Production & post. Animation or filming, final voiceover, music and sound, then delivery.
Frequently asked questions
How much does a cybersecurity explainer video cost?
Most Epipheo explainer projects cost $5,000 to $150,000+. Most cybersecurity videos are 2D animation ($15K–$45K) or motion graphics ($10K–$35K).
How long does a cybersecurity explainer video take to make?
Most take four to twelve weeks from kickoff to delivery, depending on style. A 2D or motion graphics video typically takes five to six weeks, 3D animation eight to ten weeks, and live action six to twelve weeks.
Can you explain a highly technical security product accurately?
Yes. Every Epipheo project starts with Discovery, where we learn the product from your experts, and your team reviews the script and storyboards before animation begins.
Can the video avoid showing sensitive details about our systems?
Yes. Animation lets you show how a concept works without showing real systems, real customer data or your actual architecture.
