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Digital Tactics

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
The Different Types of Videos & Where To Use Them

The Different Types of Videos & Where To Use Them

Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy, and establish trust with thought leadership. But it’s [...]
Growing Your Business Using Live Action Video

Growing Your Business Using Live Action Video

BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical products or demonstrations. What is live action? Well, lots of things. Live action videos are diverse in style and production [...]
A Video Marketing Guide to the Facebook FeedPocalypse

A Video Marketing Guide to the Facebook FeedPocalypse

If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then you should de-emphasize your ability to get more views (reach) [...]
Three Reasons You Need a Video Strategy

Three Reasons You Need a Video Strategy

Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random videos together and you get... [...]
The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business

Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article is for you. See, 86% of B2C marketers and 91% of [...]
What Is The Lifespan Of Social Media Posts?

What Is The Lifespan Of Social Media Posts?

If someone were to ask you how often you should post on social media, your instinctive response might be, “As often as I can.” After all, the more you post, the more opportunities you have to interact with your audience, share brand information and drive conversions. But your instinctive response would be leading you astray. [...]
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