Healthcare and Pharma
TAKING CARE OF BUSINESS BY TAKING CARE OF PEOPLE
Both healthcare and pharmaceutical industries deal with complexities on many levels—from process to procedures to innovations and life-saving breakthroughs. The time to be clear and also sensitive couldn’t be more critical.
The short answer
What makes a good healthcare or pharma explainer video?
A good healthcare or pharma explainer describes a condition, treatment, device or care process accurately enough for experts and simply enough for patients.
3D animation is often used to show how a drug or device works inside the body, while 2D and whiteboard work well for patient education and staff training.
At Epipheo, a 3D animated video typically costs $35,000–$120,000 and takes eight to ten weeks; a 2D video typically costs $15,000–$45,000 and takes five to six weeks.
Medical, legal and regulatory review should be built into the schedule from the start.
Last reviewed
The Problems
Fear
Healthcare can be an overwhelming topic. Many people ignore things like routine doctor visits and keeping up with their medication because they feel healthy, because it’s hard to keep track of everything or even because they might fear the unknown. Taking care of yourself is easy to ignore until something goes wrong. That’s scary as well. No matter where your audience is in their health journey or how they’re feeling, they need something that will catch their attention, keep it, and empower them to take steps towards better health.
Complexity
When it comes to healthcare and pharma, there’s an incredible amount of information out there. It’s impossible to be aware of all the policies, procedures, and treatments. All this can be overwhelming on a normal day, but imagine you need to know this information because you or someone you love is sick and needs care. That amount of complexity is incredibly overwhelming.
Continuous Change
The healthcare and pharmaceutical industries change at a pace that’s hard to follow—so people resort to googling “how will the healthcare reform affect me?” and “new treatments for [insert disease]”. Unfortunately, the answers they find in a forum from 2013 aren’t accurate and they certainly aren’t up-to-date. Trying to stay abreast of healthcare changes can feel like a full time job. Wouldn’t it be nice if they could go straight to the source to get up-to-date, accurate information?
THE SOLUTION: VIDEO
Video Clarifies
Moving visuals and a compelling script work in tandem to add depth and meaning in a way that standalone copy or a static image cannot. Even the most confusing, convoluted topic can be made clear with video. It’s approachable, disarming, and an incredibly efficient medium to explain a complex topic.
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Video Informs
As a healthcare or pharmaceutical company, you can use video to relay the most important information to consumers. You’re able to give your audience a targeted message. Instead of overwhelming them with a sea of information, give them what they need to take a confident step forward.
Video Empowers
Especially when it comes to emotionally charged topics, video does a great job giving concrete, clarifying information, while also approaching everything with nuance and sensitivity. That combination of helpful information and sensitivity helps your audience make the right decision for themselves and their health. This is a deeply personal journey for everyone, and video allows space for each person to feel understood and empowered.
As storytellers and creative collaborators we seek to find clarity and deliver that through the powerful medium of video. We’ve helped some of the largest healthcare and pharmaceutical companies in the world to tell their story and see results. Check out a few below.
Healthcare and pharma explainer videos: what to know before you start
What these videos usually need to explain
- How a treatment or device works, often inside the body
- What a patient should expect, step by step
- Why clinicians, payers or partners should believe the evidence
- Required safety information, handled clearly
Which video style fits
| Style | Typical range | Timeline | Good fit for healthcare when… |
|---|---|---|---|
| 3D animation | $35K–$120K | 8–10 weeks | You need to show a mechanism of action, anatomy or a medical device |
| 2D animation | $15K–$45K | 5–6 weeks | You are educating patients or families and want warmth and clarity |
| Whiteboard | $8K–$25K | 4–6 weeks | You are training staff on a process or protocol |
Ranges are typical Epipheo project costs; your quote depends on length, style and complexity. See the full pricing guide.
How an Epipheo project works
- Discovery & content strategy. A kickoff call to learn who you are, what you do and why it matters to your audience.
- Video planning. A story arc and visual concept that fits your budget, delivered as “The Story Plan.”
- Pre-production. Script, a custom illustration style sample and storyboards, usually delivered as an animatic timed to a rough voiceover (“The Production Plan”).
- Production & post. Animation or filming, final voiceover, music and sound, then delivery.
Frequently asked questions
How much does a healthcare explainer video cost?
Most Epipheo explainer projects cost $5,000 to $150,000+. For healthcare, 3D animation typically runs $35K–$120K and 2D animation $15K–$45K.
How long does a healthcare explainer video take to make?
Most take four to twelve weeks from kickoff, depending on style: 2D typically five to six weeks and 3D eight to ten weeks. Allow extra time for medical, legal and regulatory review.
Can you work within medical, legal and regulatory review?
Tell us at kickoff who has to approve the video. Epipheo locks the script and storyboards in pre-production, before any animation starts, so your reviewers can check the words and visuals while changes are still quick and inexpensive.
Should a healthcare video use 2D or 3D animation?
Use 3D when viewers need to see something physical, like a device or what happens inside the body. Use 2D when the goal is understanding and reassurance, such as patient education.
