Topics: Uncategorized, 2D Video, Digital Tactics, Marketing Metrics, Lead Generation, Research & Development

Cybersecurity is complicated. Turning that complexity into something clear and compelling? That’s no small feat. Illumio, a leading cybersecurity company, needed to explain how their Zero Trust Segmentation stops breaches from spreading. They knew that clarity would make all the difference in helping their audience understand the value.

So, Illumio partnered with Epipheo to create a 2D animated explainer video that transformed their message and drove real results. We doubled their trade show buzz, quadrupled their social impressions, and brought more clarity to their audience than ever before.

Here’s how we helped Illumio connect with their audience and make an impact.

Problem: Explaining Zero Trust Without Losing People

Illumio’s Zero Trust Segmentation technology solves a critical cybersecurity problem: stopping breaches from spreading across networks. However, explaining this concept effectively wasn’t easy.

  1. Too Complex:
    Illumio’s solution is innovative and detailed, but you risk overwhelming viewers with too much technical jargon.

  2. Mixed Audiences:
    The message needed to resonate with both technical experts and decision-makers who might not have a tech background.

  3. A Crowded Field:
    In a competitive cybersecurity market, Illumio needed to make its story stand out.

“Epipheo was so invested in the work we were doing together—we couldn’t imagine having the same results with anyone else.”

– Illumio

Solution: Making Zero Trust Crystal Clear

When Illumio turned to us, we set out to create an animated explainer video that delivered clarity and engagement.

Here’s how we did it:

  1. A Simplified Story:
    We worked with Illumio to pinpoint their audience’s needs and clarify the core message. Then, we crafted a narrative that explained Zero Trust Segmentation in straightforward, relatable terms.

  2. Brought It to Life Visually:
    Our dynamic 2D animation highlighted how Illumio’s technology isolates breaches and safeguards organizations, making the benefits obvious and easy to grasp.

  3. Designed for Versatility:
    We made sure the video worked seamlessly across platforms, including trade shows, social media, and Illumio’s website, to maximize its impact.

  4. Kept It Audience-Focused:
    We spoke directly to both IT professionals and decision-makers, tailoring the content to make the solution accessible to everyone.

By addressing Illumio’s need for clarity and connection, we helped them stand out and communicate their value effectively.

“We came to Epipheo with a monumental ask, and they really delivered.”

– Illumio

Results: Big Wins Across the Board

The explainer video transformed Illumio’s marketing efforts and elevated their brand.

  1. Web Traffic Skyrocketed:
    Visitors engaged more with pages featuring the video, leading to significant increases in site traffic.

  2. Double the Trade Show Impact:
    Requests for video use at global trade shows doubled, making it a pillar of their marketing strategy.

  3. 4x More Social Impressions:
    The video drove engagement across LinkedIn, YouTube, and Instagram, delivering four times their previous impression benchmarks.

  4. Clearer Brand Messaging:
    Prospects and stakeholders shared how the video made Zero Trust Segmentation easy to understand, improving both awareness and trust.

By addressing Illumio’s need for clarity and connection, we helped them stand out and communicate their value effectively.

“Thanks to Epipheo, we quadrupled social media impressions, doubled requests for video content use, and significantly increased web traffic.”

– Manager, Illumio

Don’t just tell a story. Show it.

Illumio needed clarity, and Epipheo delivered. By turning a complex topic into an engaging story, we helped them connect with their audience, build trust, and achieve measurable success.

If your business needs visually creative ways to show its value, we can help. Let’s transform your message into a powerful story that drives results.

By: Epipheo