Client: Illumio | Industry: Cybersecurity / Information Technology | Services Provided: SaaS Video Production, 2D Animation, Explainer Videos, Social Media Cuts
Cybersecurity is complicated. Turning that complexity into something clear, compelling, and scalable? That’s no small feat. Illumio, a leading cybersecurity company, needed to explain how their Zero Trust Segmentation stops breaches from spreading — not with one video, but across an entire library of content for their products, use cases, and social channels.
So, Illumio partnered with Epipheo to produce 12 unique 2D animated explainer videos plus 6 social media cuts — a comprehensive video content system that transformed their marketing and drove measurable results. They quadrupled social impressions, doubled trade show video requests, and brought more clarity to their audience than ever before.
Here’s how we helped Illumio build a video content engine that made Zero Trust a no-brainer.
The Challenge: How Do You Explain Zero Trust Segmentation at Scale?
Illumio came to Epipheo with a monumental ask: produce 12 unique animated explainer videos — 4 product videos and 8 use case videos — all from scratch, along with 6 shorter cuts optimized for social media. The deadline was aggressive: the first batch needed to be ready for Illumio’s Sales Kickoff event, with all remaining videos completed before RSA, the largest cybersecurity industry event of the year.
Beyond the scale, the content challenge was significant:
- Too Complex: Illumio’s Zero Trust Segmentation technology is innovative and detailed — explaining it without overwhelming viewers with technical jargon required real storytelling craft.
- Mixed Audiences: The videos needed to resonate with both technical security professionals and executive decision-makers who may not have a deep tech background.
- A Crowded Field: In a competitive cybersecurity market, Illumio needed every piece of content to stand out and clearly communicate differentiated value.
- Tight Deadlines: With two major industry events as hard deadlines, there was no room for delays across a 12-video production pipeline.
“We came to Epipheo with a monumental ask, and they really delivered.”
— Manager, Illumio
The Solution: A 12-Video Content System Built for Clarity and Scale
When Illumio turned to Epipheo, the team set out to build not just a single video, but a full content system — consistent in brand, clear in message, and versatile across platforms.
Here’s how Epipheo approached the engagement:
- Script Development at Scale: Illumio provided initial scripts, and Epipheo worked closely with their team to ensure consistency and timing across all 12 videos — each one tailored to its specific product or use case audience.
- Creative Direction and Brand Alignment: Illumio provided key brand guidelines, and Epipheo partnered with them on creative direction — developing a visual language that worked across the entire series and felt cohesive as a library.
- 12 Unique 2D Animated Videos: Four product videos and eight use case videos, each built from scratch with custom art direction, storyboarding, and animation. Every video was designed to explain a specific aspect of Zero Trust Segmentation in clear, relatable terms.
- 6 Social Media Cuts: Shorter-format versions optimized for LinkedIn, YouTube, and Instagram — designed to drive impressions and engagement across Illumio’s social channels.
- Rigorous Project Management: With over 30 Zoom meetings and a robust production calendar tracking every deliverable — from initial scripts through storyboards to each revision cycle — Epipheo managed a complex, multi-stakeholder project with precision.
“For such a long and involved project with such tight deadlines, project management was arguably the most critical aspect of this project being successful, and working with Erin was exactly what we needed.”
— Manager, Illumio
The Results: 4x Social Impressions, 2x Trade Show Requests, and a Content Library That Drives Ongoing ROI
The 12-video series transformed Illumio’s marketing capabilities and delivered measurable results across every channel:
- 4x More Social Impressions: The video series drove four times more impressions on LinkedIn, YouTube, and Instagram than any other video promotion Illumio had run.
- 2x Trade Show Video Requests: Requests to use the video content at global trade shows doubled — the videos became a pillar of Illumio’s event marketing strategy.
- Increased Web Traffic: Pages with embedded videos saw significant increases in traffic and engagement.
- Deliverables Received Across the Organization: The content was “tremendously well received from everyone in our organization and drove much excitement” — from sales teams to executive leadership.
- On-Time for Both Major Deadlines: The first batch was ready for the Sales Kickoff event; all remaining videos were delivered ahead of RSA.
“Thanks to Epipheo, we quadrupled social media impressions, doubled requests for video content use, and significantly increased web traffic.”
— Manager, Illumio
What the Client Had to Say
“They were amazingly easy to work with, on time with each milestone, delivered amazing results, the project management was stellar — these were all things that we thought they would be capable of when we evaluated them. What we all really walked away with is how much they became an extension of our team. Pierce could come work for our company — he so quickly and thoroughly mastered our messaging. They were all so invested in the work we were doing together — we couldn’t imagine having the same results with anyone else.”
“The deliverables were tremendously well received from everyone in our organization and drove much excitement.”
“Honestly, no [areas for improvement]. We came to them with a monumental ask and they really delivered. Of course there were changes and pivots during the course of the project which is to be expected, but the project went as well as we could have possibly hoped for.”
“Would recommend 10x over and will be our first call for our next video project.”
Read the full review on Clutch.
Frequently Asked Questions
How many videos did Epipheo produce for Illumio?
Epipheo produced 12 unique 2D animated explainer videos — 4 product videos and 8 use case videos — plus 6 shorter social media cuts, for a total of 18 video assets delivered for Illumio’s cybersecurity marketing campaign.
What were the results of Illumio’s animated video campaign?
The campaign quadrupled social media impressions on LinkedIn, YouTube, and Instagram, doubled requests for video use at global trade shows, and significantly increased web traffic on pages with embedded videos.
How did Epipheo manage a 12-video production project with tight deadlines?
Epipheo built a robust production calendar tracking every deliverable from initial scripts through storyboards to each revision cycle. The team held over 30 Zoom meetings with Illumio’s stakeholders and delivered the first batch on time for the Sales Kickoff event and all remaining videos before RSA.
Why did Illumio choose animation over live-action video?
2D animation allowed Epipheo to visually represent abstract cybersecurity concepts — like how Zero Trust Segmentation isolates breaches across a network — in ways that live-action video cannot. Animation also enabled consistent brand expression across all 12 videos in the series.
Can Epipheo produce a series of explainer videos for a cybersecurity company?
Yes. The Illumio engagement is a strong example of Epipheo’s ability to manage large-scale video production — from script development and creative direction through to final animation and social media cuts — for complex B2B technology brands.
Don’t just tell a story. Show it.
Illumio needed clarity at scale, and Epipheo delivered. By building a 12-video content system that made Zero Trust Segmentation accessible to every audience, Epipheo helped Illumio connect with their market, energize their sales team, and achieve measurable results across every channel.
If your business needs a video content partner who can handle complex ideas and ambitious timelines, we can help. Let’s build something together.
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