Marketing Archives - Page 3 of 5

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]

Is Email Marketing Still Valuable?

Epipheo

Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone wanted to implement. These days, email might seem like marketing’s dinosaur. With all these shiny new options to [...]

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Epipheo

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]

5 Easy Steps To Developing A Profitable Paid Ad Strategy

Epipheo

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]

How to promote your videos for free via website, social media, and email

webmaster

“I can promote my videos for free?” you might be saying. Well, though nothing in business or life is really free, there are still ways you can get more reach for less cost. Your results depend as much on the content of your video as on how well you promote it. If your video is [...]

What’s Changing In The World Of Video Marketing

webmaster

Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it, you [...]

The Different Types of Videos & Where To Use Them

webmaster

Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy, and establish trust with thought leadership. But it’s [...]

Growing Your Business Using Motion Graphics

Epipheo

ABSTRACT AND CONCRETE Many companies have to market services that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of people typing at computers or tapping on phones won’t grab [...]

Using 2D Animation To Grow Your Business

Epipheo

The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props to demonstrate the real human value of your product or service. The [...]

Using 3D Video To Grow Your Business

Epipheo

PURSUE DEPTH Whenever there’s a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then the advent of computer-generated imagery allowed us to create fantastic sights out of literally [...]

Skip links

Tag Archive

Marketing