Traditionally, marketing is about reaching as many people as possible. Today, smart marketers focus on precision and personalization. After all, why spend money marketing to consumers who have no interest in your business? 84% of businesses using ABM say the strategy gives them a higher ROI than any other types of marketing campaign. This custom […]
Seasoned marketers have seen the rise and fall of several marketing trends, but one that’s withstood the test of time and proven itself as a crucial tactic for securing large organizations as long-term customers or clients is account-based marketing. Account-based marketing is a strategic approach where sales and marketing join forces to focus on a […]
Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re selling. Social media algorithms and responsive search engines have […]
