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The Types Of Videos For Online Advertising

The Types Of Videos For Online Advertising

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]
6 Tools to Make Email Marketing Easy and Why You Should Use Them

6 Tools to Make Email Marketing Easy and Why You Should Use Them

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Is Email Marketing Still Valuable?

Is Email Marketing Still Valuable?

Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone wanted to implement. These days, email might seem like marketing’s dinosaur. With all these shiny new options to [...]
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
A Video Marketing Guide to the Facebook FeedPocalypse

A Video Marketing Guide to the Facebook FeedPocalypse

If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then you should de-emphasize your ability to get more views (reach) [...]
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