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3D Video

VMIM: Episode 4 – Making A Viral Video

VMIM: Episode 4 – Making A Viral Video

  When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]
VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

  Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there's a new technique that has some surprising advantages called the video mini-course for lead generation. Anytime you use in a tactic for lead gen, you need to pay attention to a few key metrics. The [...]
VMIM: Episode 2 – Save The Best For First

VMIM: Episode 2 – Save The Best For First

  Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you'll be completely ignored. That's why inside of an attention economy, one of the most important [...]
The Types Of Videos For Online Advertising

The Types Of Videos For Online Advertising

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]
Video Styles and What They Tell Your Customers

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
What’s Changing In The World Of Video Marketing

What’s Changing In The World Of Video Marketing

Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it, you [...]
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