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Lead Generation

A Video Marketing Guide to the Facebook FeedPocalypse

A Video Marketing Guide to the Facebook FeedPocalypse

If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then you should de-emphasize your ability to get more views (reach) [...]
The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business

Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article is for you. See, 86% of B2C marketers and 91% of [...]
How to Research Content Topics for Social Media

How to Research Content Topics for Social Media

One of the more frugal ways to conduct market research is keyword research. There are a number of free or fairly affordable tools that enable you to conduct keyword research. Even if you don’t plan to create any pay-per-click ads, these terms and phrases can help you analyze which topics to write about or which […]

What Is Content Marketing?
Tags B2B

What Is Content Marketing?

If you’ve been anywhere near any sort of business anytime in the past few years, you’ve heard the term content marketing. You probably have at least a vague idea of what it is, but if you’re fuzzy on the details, read on. The most universally accepted definition of content marketing comes from the Content Marketing [...]
Driving Awareness Using A Video Mini Course
Tags B2B

Driving Awareness Using A Video Mini Course

When it comes to driving awareness for your big idea, thought leadership or brand - there are a lot of different approaches you can take. The two biggest factors for success on thought leadership is awareness of the big idea and engagement with it - so you really have to choose your tactic wisely. What [...]
Mini-Course for Lead Generation
Tags B2B

Mini-Course for Lead Generation

Mini-Course for Lead Generation If your company has a content marketing strategy it’s time to consider the mini-course for lead generation. Let’s take a look at how the mini-course stacks up against the two other most popular thought-leadership strategies for lead gen: the guide and the webinar. Here are the top 5 reasons we think [...]
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