We often hear horror stories about trying to manage the production of multiple video projects all at once. If you’re less familiar with the management of multiple productions happening simultaneously, your great intentions can quickly spiral out of control.
Luckily, we’re very familiar with the process and the important aspects of the process that create efficiencies or constraints for your team.
In this post we will explore the most efficient and effective ways to maximize your video production without maxing out your team’s time.
IT STARTS WITH CLEAR INTENTIONS
Your team recognizes the value of video and wants to create a series of them to promote various aspects of your business. You consider what the different videos could be, you speak with some video teams to discuss budgets, and you make a decision to go with the best option (that fits your budget).
If you approach each video individually you end up doing a lot of repeat work, and this soaks up a lot of your time.
A more efficient way to go about creating multiple videos without devoting too much time toward the initiative is to identify an overarching narrative and commonalities across each of the videos so you can create production and editing efficiencies. The more planning occurs, the more time (and hassle!) can be saved.
Another major opportunity most don’t think of is to repurpose video footage into smaller snippets that can be used across different marketing channels and in various sales instances.
While we all tend to envision the longer narrative video masterpiece, there are so many instances where smaller segments of the larger video can be broken out and put to great use in specific situations.
A five minute video for instance might be able to be broken down into 50 different social media posts, several quick Q&A segments for sales reps, quick explainer videos for product marketing pages, or demonstrations for proposals.
CHOOSING YOUR VIDEO TEAM
While we all ‘have a cousin’ who is able to shoot video and edit it in Final Cut Pro, what they’re not equipped to do is to efficiently produce and edit quality videos at scale. There is no shortcut to talent. Those that have been through this process thousands of times before will be able to follow a more qualitative process that yields a greater video, sooner.
HOW YOU CAN MAXIMIZE YOUR VIDEO INVESTMENT
When we speak with companies, many tend to focus on just a couple videos they have in mind and they treat them like separate projects initiatives.
However, there’s a whole strategy you may be ignoring which would take your original handful of video ideas and turn that into an efficient production machine.
Think you might need more than a few videos? There’s a lot more you can do with video than you think…
Here are all the use-case scenarios and benefits of an efficient video production strategy:
- Culture Video
- Email Marketing Video
- Explainer Videos
- Home Page Video
- Landing Page Video
- Sales Enablement Video
- Social Ad Video
- Thought Leadership Video
- 3D Explainer Video
- Animated Video Course
- Brand Video
- Educational Video
- Educational Video Series
- E-Learning Video Course
- Internal Video
- Live Action Video
- Animated Explainer Video
- Social Video Ads
- Story Telling Testimonial Video
- Trade Show Video
- Video Case Study
- Video Mini Course
- Video White Paper
With the right planning we can help build you build your video communications strategy out:
- Align to the core videos you want to create
- Examine how to break all this footage down into other video use-case scenarios
- Demonstrate how to create efficiencies in the process so you don’t get charge individually for ‘video projects’
HOW TO DETERMINE IF A RETAINER IS WORTH IT FOR YOU
If cost, speed, and scalability are preventing you from the amount of video content you need to achieve your content goals, keep reading.
If you’re just looking for a single video, you’re a better candidate for a single project.
For companies that want to start producing more videos, there are a lot of options when it comes to executing this strategy. However, there is really only one smart economical way to do it if you want quality at scale.
HOW YOU BENEFIT FROM A RETAINER MODEL
1. LOWER “PER VIDEO” COSTS
It’s possible to see a 30+% reduction over a traditional studio rate for video production in this model.
2. SPEED & FLEXIBILITY
The team is set aside for you, at the ready for whatever you need. Additionally, we cater to your processes, whereas a studio needs you to follow their process to protect their project margins. This gives you ultimate accessibility to video.
3. ONGOING CONTENT
We can create a calendar and plan of content and just crank all year long, giving you and your team a steady stream of high-quality content at all times. This is great for social, email programs, serialized content, or annual campaigns.
4. NEW IDEAS
Our team will be thinking about your business all the time, and we’ll be coming up with ways for you to leverage the retainer because, let’s face it, it’s in our best interest to do so. So you’ll have no shortage of creative firepower added to your team.
5. VARIETY OF CONTENT
Instead of thinking in “full video” terms, we can create different versions of your videos, repurpose old video content, create multiple versions of videos for testing purposes, create unlimited ad formats and versions, and much more. The options for how to use content can be endless.
COULDN’T I JUST HIRE INTERNALLY TO ACHIEVE THIS?
You’d soon discover a lot of limitations to this approach, though.
Internal person/team is limited. We know from experience. Every client we know that has an internal team gets bottlenecked at some point, and they end up having to outsource work to a studio.
2. MORE THAN JUST ANIMATION
No matter who you hire, they are going to be limited in their scope of creative abilities. An animator, for example, is not necessarily a story designer. A videographer isn’t a writer. And neither of them are sound engineers or music composers. To get the full value of an in house video team, you’d need to hire quite a few people, however, with Epipheo, you get all of these resources for the same blended hourly rate. And we can scale as large as you need us to based on your needs.
3. COLLABORATIVE PARTNER
We can do so much more than just animate your work. We’ll support your vision and help you better use video through new ideas, pitches, etc. for free. We can also write content for other needs you may have, record sound for other needs you may have, or get creative with how to use our studio to best fit what you need.
If the full-timer, or team, you hired quits, you’re stuck. You’ll have to recruit, train, onboard, and manage—all things that take time and attention away from what you should be doing. We never run out of talent, and we handle all the recruiting, training & onboarding so you don’t have to.
WHY NOT HIRE A STUDIO EACH TIME I NEED A VIDEO?
Great question – here’s what you don’t get with this route…
1. BETTER UNIT ECONOMICS
Because we can plan ahead and dedicate resources to your account, we can lower the margin on a per-unit basis to you. So, you get cheaper video.
When you reach out to a studio, they have to break into their production flow to accommodate you. With a retainer, we never have to do that, so we just move faster.
3. ONGOING COLLABORATION & SUPPORT
When you have a per-project arrangement with a studio, they can’t afford to be thinking about you in between projects. They need to move on to the next client. Not so with this. Our team will be thinking about you non-stop, so you get maximum collaboration and support.
4. CONSISTENCY OF BRAND
The closer we get to you and your organization, the better your video outcomes become. We just simply understand your world better, and can provide a much more catered and consistent service to your team.
THINK A FULL-SERVICE CREATIVE AGENCY IS A SMARTER ROUTE?
1. WE’RE FOCUSED ON VIDEO
We’re not going to pressure you to give us your web design work, print work, etc. We want video. Agencies are designed to seek every bit of work they can, so you’ll be consistently hit with sales pitches to give them more. Us? Just video. That’s all.
2. WE’RE FLEXIBLE
They aren’t. Remember the Ceiling and Floor? It’s a new way of thinking about a retainer relationship. Instead of you paying a set amount no matter what, we flex a bit so your risk goes down. Agencies? Not so much.
3. WE’RE MORE COST EFFECTIVE
A typical agency will charge between $140-160 / hour for video work. Depending on the tier of the retainer, we can come in around 40-50% discount on those figures. So yeah, we’re way more cost effective.
Curious to know more about how we structure this approach and what the relationship looks like? Read more about our retainer model by visiting our site page:
See Epipheo In Motion:
Check out our video work to get inspired.