WHAT IS IT?
A Video Mini-Course is a series of videos living online focused on teaching people about one topic. Think of it like a webinar that tested positive for performance enhancing drugs. It’s somewhere between 4 and 10 videos totaling between 20–60 minutes of content. Typically, it’s something you give people for free in exchange for their contact info.
WHO IS IT FOR?
Organizations that want to capture email addresses. It could be for the sake of broadening your audience or for generating leads. Either way, it’s about connecting with people by educating them, giving them something in exchange for giving you something.
WHAT PROBLEM DOES IT SOLVE?
More than ever, buyers or supporters are overwhelmed. So many options. So much confusion. Which will they choose? The one that earns their trust. And one of the best ways to do that is for you to provide them with a framework—your framework—for navigating their challenges.
WHAT ARE THE RESULTS?
Leads. More leads. Warmer leads. Your audience is looking for someone to make sense of all the noise. So much so that they’re willing to exchange their contact info for the clarity you can provide in your Mini-Course. Then, as you explain your framework, you can differentiate yourself as a thought leader, making your organization the natural best choice.
SEE PRICING AND PROCESS
Download a guide that walks you through a more in-depth look at The Video Mini Course.
THE 7 SURPRISING SUPER POWERS OF A VIDEO MINI-COURSE
The word “course” says that you’ve thoughtfully brought together a series of important insights your audience likely doesn’t yet know
The word “mini” says that you’ve done the hard work of distilling the whole subject into bite-sized pieces.
Unlike with a document, you can see exactly how many minutes your prospect spent watching each video and whether they shared it with others in their organization.
Posting video segments on a page with full transcripts gives you the dual SEO benefits of time on site (as people stay to watch the video) and keyword density (as the engines index the copy in the transcript).
Because Mini-Courses are broken into small videos, you can optimize each element and swap out underperforming segments.
Use some of them for email, for sales enablement, to share on social networks, or to embed in blogs. And, having all the modules lead back to the full course page will increase the course’s exposure.
Unlike webinars or conferences, Mini-Courses are premium content that can be immediately consumed.
WE PRACTICE WHAT WE PREACH
We believe in the Mini-Course so much that we made one for ourselves. It’s a guided look at some of the most important videos and video strategies that nearly every organization should consider as part of their marketing mix.
This has been a powerful tool in our sales process and has helped nurture leads through the buyer’s journey as they make a decision on whether to partner with us to bring their video project to life.
EXAMPLE VIDEO MINI COURSE
LOTS OF LOOKS.
WHAT’S RIGHT FOR YOUR PROJECT?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
SOME OF THE DETAILS
Courses can have as few as 5 videos or more than 30. Individual videos can range from 1 to 5 minutes. All of that should be determined by considering your content, audience, and platform. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
TALK WITH A VIDEO STRATEGIST
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