WHAT IS IT?
A short, animated video that delivers an a-ha moment. It quickly unpacks an idea in a fun, charming, and disarming way, opening people’s minds to thinking about something in a fresh new way or for the first time.
WHO IS IT FOR?
Well, we can tell you who it’s not for: people going for the hard sell. Educational Videos are for those moments when the main thing is, you guessed it, educating people. Often that’s nonprofits. But many forward-thinking for-profit companies see the value of Educational Videos, too. They play a vital role in building trust, goodwill, and credibility as an industry leader.
TOP 3 USES:
1. AMPLIFY AN EXPERT
If you’ve got a rockstar thought leader, don’t let that opportunity go to waste. Amplify and export their expertise with an Educational Video.
2. HIGHLIGHT TRENDS AND CURRENT EVENTS
People are hungry for insightful perspective on trends in your industry and helpful commentary on recent news. An Educational Video is a great way to shape the conversation.
3. ADDRESS COMMON MISCONCEPTIONS
Sometimes people just don’t see the bigger picture. They draw the wrong conclusions based on incomplete data. Your Educational Video could be the thing that causes them to consider another point of view.
CONNECT WITH A VIDEO STRATEGIST
Contact your very own video strategist to help you get the perfect video for your goals.
WHAT WE BRING
We’ve been producing Educational Videos from from day one. We care deeply about challenging the way people think, feel, or act. And we’ve poured our hearts into producing thousands of thought-provoking videos for organizations large and small.
At its heart, storytelling is about making meaning: taking a collection of facts and constructing a narrative that makes all those facts make sense.
Yes, we make videos. But our real superpower is simplifying ideas and communicating them in ways that make people say, “A-ha! Now I get it.” It just so happens that video is the best tool we’ve found for creating those a-ha moments.
The quality of your work is not matched by anyone that we have ever worked with. This is the second project we have done with Epipheo and you guys nailed it again. It was just a fun process to go through and I can’t say enough wonderful things about you team, your services and your company. Hands down I would recommend you to others.
–Warren & Doris Buffett
CASE STUDY: EXODUS CRY
CLIENT OBJECTIVE: CHALLENGE STATUS QUO
Exodus Cry is a nonprofit organization. Their mission: to abolish human trafficking and sex slavery. In order to fulfill their mission they have to challenge long-held cultural beliefs that keep people from seeing the real issue. In this case the belief that “prostitution is a choice” needed to be tackled head on.
SOLUTION: EDUCATIONAL VIDEO
The creative team dug in with Exodus Cry to really understand the nuances of the different arguments for and against the idea of prostitution as a choice. Then, a carefully crafted script was brought to life with a visual story that traces the trajectory of a young girl who must wrestle with the “choice” to engage in prostitution merely to survive.
RESULT: 1 MILLION PLUS VIEWS
Using a modest budget for a targeted social campaign the video generated over a million views. Two thirds of those views came from organic traffic, not paid.
CASE STUDY: WHAT THE INTERNET IS DOING TO OUR BRAINS
CLIENT OBJECTIVE: SPARK INTEREST
Sometimes we get an itch to produce something of our own that creates an epiphany moment. When we came across Nicholas Carr’s book The Shallows, we couldn’t help but put our video skills to work translating his big idea.
SOLUTION: EDUCATIONAL VIDEO
We interviewed Chris, added some narration of our own, then animated a fun and slightly irreverent story to unpack some of the book’s key insights.
RESULT: 1 MILLION PLUS VIEWS
A couple million views and a few years later, it’s still as insightful and timely for a world wrestling with chronic distraction.
VICTIMS OF COMMUNISM
P&G PALM OIL
BAG IN THE BACK
WHAT’S RIGHT FOR YOUR PROJECT?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
SOME OF THE DETAILS
The runtime sweet spot is usually 1 to 2 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
TALK WITH A VIDEO STRATEGIST
OTHER SERVICES YOU MAY LIKE
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VIDEO MINI COURSE
A Video Mini-Course is a series of informative videos living online. Think of it like a webinar that got a professional makeover.
PREMIUM EXPLAINER VIDEO
If you could take your best elevator pitch, add visuals, then press play, you’d have a Premium Explainer Video.
ANIMATED VIDEO COURSE
You know where you want your audience to go. A collection of short, high-quality videos can guide them down the path to your defined destination.