VIDEO WHITE PAPER
WHAT IS IT?
A short video (typically under 5 minutes) that uses very basic visuals and well-crafted narration to boil down the main points of your white paper. A Video White Paper presents the key insights so that even if the viewer doesn’t have time to get into every detail, they get the most critical learnings.
AN ESSENTIAL THOUGHT LEADERSHIP TOOL
You’ve invested a lot in researching, writing, vetting, and publishing your white paper content. Now you need to get the most out of it. Video White Papers can help shore up the biggest weakness of your thought leadership strategy: people being too busy to read in-depth research. Not only do Video White Papers make your message visual, they also quickly deliver your insights to people who only have enough time to skim.
3 STYLES TO CHOOSE FROM
We offer three different options when it comes to the visual style for your white paper video. While things like colors, fonts, and tone would be made to match your branding, the video would fit into one of the three genres below.
Filmed on a small set, this style blends hand drawn elements on white paper (get it?) with things like time-lapse sketching, sticky notes, and more to bring your message to life in a fun way.
A lot of people call these “white board animations.” The technique is similar. We record the artist drawing the images, then adjust the timing to match the pace of the voiceover.
Using simple text and shape designs we add basic animation at strategic points in the video to enhance engagement.
LOOKING FOR A DIFFERENT STYLE?
THERE ARE MORE OPTIONS.
We’ve designed the White Paper video product around the 3 distinct styles above. But if you’re looking for something with more visual flourish, no problem. After producing thousands of videos we know that sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities. When you’re ready to talk about a custom style for your White Paper video, our business development team is happy to talk about how that will affect pricing and timeline.
SEE PRICING AND PROCESS
Download a guide that walks you through a more in-depth look at Video White Papers.
THE 6 BEST USES FOR VIDEO WHITE PAPER
1. PIQUE INTEREST
Reading a white paper is a significant time investment. People want to know it’s going to be worth their time. A short video is a great way to get people interested in downloading your white paper.
2. ENABLE RAPID ADOPTION
Video can help your audience comprehend your ideas in a fraction of the time it takes them to read your white paper. The faster they understand your message, the sooner they can start taking action.
3. FOLLOW UP
Most people who download white papers never read them, despite their good intentions. By emailing them a video summary, you help them quickly catch the high points, making them more likely to dig deeper and actually read.
4. EXPAND AND UPDATE FINDINGS
If your white paper content is a bit out-of-date, converting it to video is a great way to give it a second-life. After all, you’ve still got email addresses for all the folks who have downloaded the white paper so far. Update or expand upon your original findings and publish them in a white paper video.
5. MAKE IDEAS PORTABLE
Video is the most sharable form of content on the web. People love it. Platforms prioritize it. When you communicate your research via video, you dial up the ability for your ideas to spread more easily.
6. GAIN AUDIENCE INSIGHTS
Video can deliver rich insights to help you better understand your audience. For example, with video you can track viewers’ interests based on how much of the video they’ve watched. Then, that data can be used for ad retargeting, lead scoring, and more.
WHAT WE BRING
Taking complex ideas and simplifying them into clear and concise language is one of our greatest strengths. We love the challenge of getting to the root meaning of what you’re trying to say and finding new ways of saying it. It’s what we’ve done thousands of times over.
We hear it a lot. “Our thing is so complicated. How could you ever understand it enough to explain it to a 5 year old?” Well, there’s very little we haven’t dug into over the years. From big data to big pharma. From healthcare to heavy machinery.
From toilet paper to totalitarianism. We’ve learned a lot, and come up the curve quicker than you might think. On top of that, we provide a range of creative voices from playful to professional and everything in between. We’re no one-trick-pony. We do what’s right for your video.
SOME OF THE DETAILS
Runtime can be up to 5 minutes. Audiences tend to prefer shorter videos, if possible. Your video length should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 4 weeks for a single video, but we can scale to accommodate rush timelines and multi-video. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
TALK WITH A VIDEO STRATEGIST
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