Why Do Animated Explainer Videos Work?

Why Do Animated Explainer Videos Work?

In today’s fast-paced world, explainer videos give you the power to quickly deliver important information to your audience – and make a lasting impression. Explainer videos are a great way to introduce audiences to your brand, get your audience’s attention, & highlight new products and/or services. You might want to consider using a high quality explainer video if you’re a product marketer looking to help your audience understand your product or service’s unique benefits.

To understand the best way to use explainer videos for your business, you need to know what they are, what they do, and how they work.

What Is an Explainer Video?

Explainer videos are used for marketing and sales purposes to tell a brand’s story, or explain how a product or a service works. The best explainer videos help influence purchase decisions by presenting your information in a clear and easy-to-understand format. Explainer videos are typically produced with a well-written script, read as a voiceover on the video, whiteboard animations, or other animation techniques by a video production company familiar with how to create motion graphics.

A good explainer video can increase web traffic to your website and increase conversion rates for your product or service.

Explainer videos can be added to a landing page, the homepage of your website, or any web page where it makes sense. They can also be used in articles for your content marketing strategy and as a marketing tool for overall brand awareness or new product introduction.

See our explainer video portfolio here.

What Are the Types of Explainer Videos?

There are different types of explainer videos. Each type will have a different purpose, depending on what kind of business it’s created for.

Brand Videos

This type of video content is a great option to introduce your brand and give insights into your company. Easily shareable through social media, your brand explainer video can attract potential customers who previously weren’t aware of your company.

Product Videos

If you want to promote your product or service, then you can use entertaining explainer videos that outline your product or service in a clear and straightforward way. Explainer videos are a great choice for products and services that have a level of complexity to them.

Explaining Processes

If you want to make a complex subject easy to understand, then create a video explaining it. Visual content is more effective than text at teaching complicated concepts or processes.


When you need a quick answer to a specific question, an explainer video is a much faster way to get it than reading a manual. This type of instructional content can answer your audience’s questions about a product or service you offer.

Company Culture

An explainer video helps you communicate your company’s mission and values. It can also be a powerful way to share your company’s story with the world and communicate your unique value proposition.

How Do Explainer Videos Work?

In short, explainer videos make it easy for us to understand information. Here’s why:

It is proven that people tend to perceive visual content as more interesting and engaging than written content. Moreover, visuals are much easier to process for our brain, which makes it a faster and more effective way of delivering information. Studies also show information is more understood when the auditory and visual senses are combined.

Videos have the ability to go beyond the message. If you want to get your viewer’s attention and react emotionally, include real-life examples or images in your video. Don’t just show the product, but the creators behind it. This gives a human side to your brand and in turn, builds trust.

Explainer videos are very useful especially for those who have a lot of data to convey. This is because these clips give audiences a simplified version of your product without making them feel bored or frustrated through the process. Remember, a viewer attention span’s can be short, so keep the video content succinct and to the point.

Where & How Can Explainer Videos Be Used?

Explainer videos can be used in many marketing channels. When setting your marketing strategy, consider using your explainer videos for:

  • Social Media
  • Video Marketing
  • SEO, where titles, tags and descriptions for the video are added correctly
  • Landing pages and web pages
  • Email campaigns
  • Tutorials, FAQ’s and training guides

What Are the Benefits of Using Explainer Videos?

Explainer videos are an important part of digital marketing strategy. Videos have a significant impact on your marketing campaigns. It helps you capture visitors’ attention, bring them to your site, and convert them into prospective customers. The experts found out that 84% of people have been convinced to buy a product or service by watching a brand’s video.

Explainer videos can also help you reduce support calls if consumers are able to self-teach themselves the basics of your product. That saves you time and money because you can focus your time on prospective customers in your sales funnel.

No matter what your business is, explainer videos will help you get more customers. That’s because audiences can relate to a sincere and dynamic video sequence. Explainer videos are not just for generating new leads. They also work with your current customers to retain them.


The increasing importance of video means that creating consistent, high-quality video content is essential for staying a step ahead of the competition.

There are lots of ways to create videos, and we’ve covered a few of them in this recent blog post. But if you need to create high-quality video at scale and maintain consistent output, the best option is simple – hiring a company like Epipheo that operates on a retainer model.

By hiring us, putting the proper metrics in place, and working with our team to create high-quality video content that holds viewer attention, you’re sure to prove the ROI of video in your business. So contact us today to schedule a consultation and get started. 



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