Video marketing is here to stay. One of the best ways to simplify complex product features and communicate value quickly is through explainer videos. These videos turn complicated ideas into engaging, easily digestible content, making them an essential tool in your marketing strategy.
From social media platforms and email campaigns to promotional videos and paid ads, compelling product videos inform and inspire your audience with the power of storytelling. The best explainer videos for products do more than just list features—they provide that “aha” moment when your audience finally understands how your product can solve their problems.
What Are Product Explainer Videos?
Product videos are short, focused videos that introduce your product, highlight its key features, and explain how it solves a specific problem for your audience. Unlike general explainer videos, which might cover broader topics or services, product videos zero in on a specific offering.
These videos help potential customers quickly understand the value of your product, addressing any questions or concerns before they make a purchase decision. At Epipheo, we specialize in creating explainer videos that make complicated ideas simple, allowing your audience to grasp the message clearly and feel confident about your product.
The Benefits of Product Videos for Your Brand
Live-action and animated explainer videos for products can help you anywhere from a product launch to marketing videos for specific campaigns. Here are four major benefits for your brand.
Increased Conversion Rates
Amazing explainer videos guide viewers through the decision-making process by demonstrating how your product works and how it meets their needs. When customers understand the value your product provides, they’re more likely to take action—whether that’s signing up, subscribing, or making a purchase.
Improved Engagement
Videos are naturally engaging and hold attention better than text-only content. Explainer videos can captivate your audience from the very first second, combining visuals, narration, and storytelling to keep them interested. The more engaged your audience is, the more likely they are to stay on your page longer, boosting your brand’s visibility and SEO game.
Better SEO & Higher Ranking
Speaking of SEO, Including video content on your website is great for optimizing your website. Search engines like Google and Bing prioritize pages with video content because they tend to drive more traffic and keep visitors on the page longer. A well-placed product explainer video not only explains your product but also helps improve your search engine ranking, making it easier for new customers to find you.
Boosting Brand Trust
Trust is crucial when selling a product online. Customers are often hesitant to purchase something they don’t fully understand. Product videos build trust by clearly showing what your product does, how it works, and why it’s the solution they need. When customers feel informed and confident, they’re much more likely to invest in your product.
Different Styles of Animated Explainer Videos
The animation style can make or break the effectiveness of a product explainer video. Choosing the right style impacts how your audience perceives your brand and receives your message. Here are some of the most common styles used for explainer videos:
2D Animation
2D animation is one of the most popular choices for explainer videos. It involves flat graphics that move in two dimensions and often uses bright, playful colors. 2D animated videos are great for simplifying complex ideas and delivering a message quickly. We love using 2D animation because it’s so versatile and fits a wide range of products, from SaaS to consumer goods.
Whiteboard Animation
Whiteboard explainer videos mimic the process of drawing on a whiteboard, with illustrations appearing as if they’re being hand-drawn in real-time. It’s ideal for explaining step-by-step processes or diving deep into a product’s features. Whiteboard animation can be visually simple but extremely effective in keeping viewers engaged while making the content feel more instructional.
3D Animation
For products that require more realistic representation, 3D animation is the way to go. This style creates depth and dimension, making it ideal for showcasing physical products. It’s especially useful for products with complex mechanical parts or designs that need to be fully understood in three-dimensional space. 3D animation adds a level of sophistication and realism that can make your product stand out.
Motion Graphics
Motion graphics use text, shapes, and simple imagery to create dynamic movement. This style is particularly useful for communicating data-heavy or abstract concepts, such as financial services or tech products. Motion graphics allow brands to explain their product in a clean, professional way, while still keeping the content visually engaging.
Live-Action with Animation
A live-action explainer video with animation can create a compelling narrative. This style often features real people or settings combined with animated elements that highlight key product features. Live-action video works well when you want to humanize your product or include customer testimonials while having the option to use animation for humor or visual variety.
Tips for Creating Engaging Marketing Videos
Focus on Storytelling
Your product’s features are important, but a great product explainer video starts with a story. The best explainer video examples show how the product solves a problem through a relatable storyline where viewers see themselves as the hero. At Epipheo, we focus on creating product videos that tell clear, compelling stories your audience can connect with.
Keep It Concise
Short and sweet wins the day. The most effective product video examples are 1-2 minutes long. Any longer, and you risk losing your audience’s attention. Stick to the core message and make every second count.
Clear Call-to-Action (CTA)
A strong CTA is crucial to any product video’s success. Whether you want your audience to sign up for a free trial, make a purchase, or visit a specific landing page, make sure the CTA of your video is clear and actionable. Guide viewers on exactly what to do next.
Use High-Quality Visuals & Animation
You can’t make a second first impression. Use high-quality visuals and animations that reflect your brand’s style and resonate with your target audience. The clean, professional design makes your product appear more polished and trustworthy, which increases your chances of converting viewers into customers.
Proven Strategies for the Best Explainer Videos
Use Customer-Centric Messaging
Rather than just listing features, a good product video explains the benefits your product offers to the customer. Address their pain points and show how your product makes their life easier. This approach shifts the focus from you to them—creating a more impactful message.
Leverage A/B Testing
A/B testing allows you to test different versions of your product explainer video to see which one resonates best with your audience. You can experiment with different scripts, visuals, or CTAs to determine which version drives the most engagement and conversions.
Optimize for Multiple Channels
An effective marketing video works across a variety of channels—social media, landing pages, email marketing, and more. Ensure the video is optimized for different platforms, taking into account various aspect ratios, formats, and attention spans to maximize reach and engagement.
Let’s Create Your Next Explainer Video
Explainer videos are a powerful way to showcase your product, boost engagement, and drive conversions. When done right, they turn complex ideas into clear, compelling narratives that your audience will remember. At Epipheo, we understand how to craft these videos to highlight your product’s strengths and communicate your brand’s value.
By focusing on storytelling, keeping your message concise, and using high-quality visuals, you can create product videos that not only inform but also inspire action.
Ready to boost your next campaign with video?
Let’s chat about how Epipheo can help you create an animated explainer video that showcases your product or service and resonates with your audience to drive results.