Explainer Videos
Explainer Video
WHY USE VIDEO FOR EXPLANATION
Maybe you’ve created something new. Maybe you’ve solved a complicated problem. Maybe you’ve seen surprising results. In any case, you have to explain it so that people will believe you.
As a visual medium, video lets you use more than words to explain whatever it is you need your audience to understand. Not only is this more effective, it’s also more likely to be consumed.
Understanding
People don’t buy something they don’t understand—especially if they don’t understand its value. Video is great at helping people see your value.
Nurture
Explainer videos aren’t typically great for awareness. But they are great for further educating someone who’s considering your product or service.
Conversion
They are great at increasing conversion when you’ve got someone in the consideration phase of the journey. Thus, explainer videos are often effective on product pages, landing pages, or email campaigns.
