At the enterprise level, excellent marketing is… well, it’s a massive undertaking. You already know the challenges of coordinating campaigns across multiple channels and teams for everything from webinars and in-person events to organic social content and paid ads. You just need the right tools to streamline your processes and amplify your results. And with 89% of marketers reporting positive ROI from personalization in campaigns, these six platforms give you the capability to customize your customer experience so your brand comes off as personable and informed.

In this post, we’ll cut straight to the chase and explore six essential enterprise marketing tools designed to optimize your hard work and elevate your explainer video strategy for greater engagement.

1. Adobe Experience Cloud

Key Features & Capabilities

Adobe Experience Cloud is a powerhouse suite that integrates tools for managing customer experiences across your digital channels. It can scale with your needs to help with anything from personalized content delivery to in-depth data analysis.

Key features include:

– Cross-channel campaign management

– Data-driven content personalization

– Real-time analytics and reporting

– Customer Data Platform (CDP) integration

Benefits for Large Organizations

Adobe Experience Cloud’s ability to deliver tailored customer experiences at scale to enterprise marketing teams is invaluable. It gathers data across different touchpoints so you get a comprehensive view of customer interactions while ensuring consistent messaging.

Enhancing Explainer Video Marketing with Adobe

With Adobe’s AI-driven personalization, your explainer videos can be automatically served to the right audiences, increasing relevance and engagement. Analytics tools also allow you to track the performance of your video content in real-time, making it easy to adjust your strategy based on data.

2. Salesforce Marketing Cloud

Key Features & Capabilities

Salesforce Marketing Cloud excels at managing omnichannel customer journeys. With email, social, mobile, and advertising tools, it helps enterprise marketing teams create unified, personalized customer experiences.

Key features include:

– Journey Builder for cross-channel customer journeys

– Omnichannel marketing automation across email, mobile, and more

– AI-powered analytics with Salesforce Einstein

– Social media engagement and advertising tools

Benefits for Large Organizations

Salesforce Marketing Cloud’s strength lies in its ability to seamlessly integrate data across multiple channels, giving large organizations a 360-degree view of customer interactions. Its powerful automation tools help scale personalized campaigns without losing touch with the customer.

Enhancing Explainer Video Marketing with Salesforce

Salesforce Marketing Cloud makes it easy for your team to integrate explainer videos into broader marketing campaigns. You can create personalized video content for different stages of the customer journey so each viewer sees videos tailored to their interests and needs.

3. HubSpot Enterprise

Key Features & Capabilities

HubSpot Enterprise provides a full suite of tools for marketing, sales, and customer service, all integrated within one platform. It’s known for its ease of use and powerful automation features, making it a popular choice for inbound marketing.

Key features include:

– Email marketing automation

– CRM integration for seamless marketing and sales alignment

– Advanced analytics and reporting

– CMS with personalized content delivery

Benefits for Large Organizations

HubSpot Enterprise is a great choice for organizations that need a user-friendly platform for managing inbound marketing and lead nurturing. Its all-in-one nature simplifies streamlining workflows across teams while maintaining visibility over campaign performance.

Enhancing Explainer Video Marketing with HubSpot

HubSpot’s content personalization features allow you to deliver explainer videos that align with your audience’s specific interests. By integrating video into email campaigns or landing pages, you can improve engagement and conversion rates.

4. Marketo Engage

Key Features & Capabilities

Marketo Engage, part of the Adobe family, focuses on lead management and marketing automation, making it ideal for account-based marketing (ABM) strategies. It’s designed to help marketers drive engagement throughout the customer lifecycle.

Key features include:

– Multi-channel marketing automation

– Advanced lead scoring and nurturing

– ABM capabilities for personalized outreach

– Integration with Adobe Experience Cloud

Benefits for Large Organizations

For enterprises focused on lead generation and management, Marketo Engage gives you the tools you need to efficiently nurture prospects. Its advanced analytics give marketing teams insight into which campaigns are driving the most engagement and conversions.

Enhancing Explainer Video Marketing with Marketo

Marketo’s lead scoring system can help you use explainer videos more strategically by delivering content based on where prospects are in the funnel. You can automate the distribution of videos to nurture leads at critical points in the customer journey.

5. Oracle CX Marketing

Key Features & Capabilities

Oracle CX Marketing brings together marketing automation, customer data management, and predictive analytics to help businesses deliver personalized experiences at scale. Its focus on data integration and AI-driven recommendations is key for large organizations.

Key features include:

– Oracle Unity Customer Data Platform, which Oracle uses to centralize customer data and provide real-time insights

– Predictive analytics and AI-driven insights

– Multi-channel marketing automation

– Integration with Oracle’s broader CX suite

Benefits for Large Organizations

Oracle CX Marketing’s strength lies in its ability to integrate across various business systems so you can make data-driven decisions from a unified platform. For large organizations, it offers the scalability needed to manage global campaigns while maintaining a personalized touch.

Enhancing Explainer Video Marketing with Oracle

Oracle’s customer segmentation capabilities allow for highly targeted video marketing. By delivering explainer videos based on predictive insights, your message reaches the right audience at the right time, maximizing impact.

6. Sprinklr

Key Features & Capabilities

Sprinklr is a comprehensive platform designed to manage social media and customer experience at scale. It offers tools for social listening, engagement, publishing, and analytics, making it an essential tool for organizations with a large social media presence.

Key features include:

– Unified social media management across platforms

– Social listening and sentiment analysis

– Real-time engagement tools

– Paid advertising management and optimization

Benefits for Large Organizations

Sprinklr simplifies the process for enterprises managing social media across multiple channels and regions with a centralized platform for managing social interactions It also offers detailed insights into customer sentiment and engagement.

Enhancing Explainer Video Marketing with Sprinklr

Sprinklr’s social publishing tools make it easy to distribute explainer videos across multiple platforms so your content is seen by the right audience. Its social listening features also provide feedback on how your videos are resonating, letting you pivot and adjust when necessary.

Boosting Your Enterprise Marketing with the Right Tools and Explainer Videos

For large organizations, the right enterprise marketing tools are crucial for managing scale, personalizing customer experiences, and driving bigger and better results. From automating lead nurturing with HubSpot, and managing omnichannel campaigns with Salesforce, to optimizing social media strategy with Sprinklr, these platforms offer the capabilities large organizations need to thrive in the digital-first marketing landscape we live in. 

And when partnered with explainer videos, tools like these can help you clearly & consistently communicate your message, more effectively engage your audience, and ultimately help you achieve better business outcomes.

At Epipheo, we specialize in creating explainer videos that amplify your message and create the “aha” moments you’re after for your audience. Let’s chat about how to boost your next campaign with video!