Advertising
Epipheo Films
Get a Quote

Topics: Video, Epipheo Products, B2B, Marketing Tools, Content Marketing, Explainer Video, Lead Generation, Marketing

Connect

Secrets of the Best Explainer Videos: How We Make Great Videos For Our Customers

By: Sam Handelsman

A great animated explainer video has the ability to take the viewer on a quick journey to understanding a complex product or service in just a few minutes. They have the power to connect and interest potential customers, helping to move them through the buyer journey quickly.  Getting awesome results, such as high conversion rates, from your explainer videos takes an expert team that creates a compelling story.  According to Vidyard, 68% of people say they want to learn about a new product or service from a video rather than from a text-based article. If explainer videos are a marketing tactic that your business hasn’t tried yet, it can easily become your go-to advertising method.  These types of videos can be used to engage potential customers, allow them to discover what your brand has to offer, and increase the amount of trust people have in your products and services. If you’re interested in finding out more about our approach to these videos, please contact us at Epipheo today. Why Are Explainer Videos Effective? First, let’s go through some amazing statistics:
  • 93% of marketers said videos helped them get high-quality leads;
  • Around 80% of customers watch a video about the product before purchasing;
  • 8 out of 10 customers find demo videos useful in helping them better understand a product or service;
  • 85% of customers are more likely to purchase a product if they’ve seen an explainer video beforehand.
These numbers are certainly compelling, but what exactly makes explainer videos so effective? Well, a couple of things, actually. First, explainer videos help take a concept or an idea and put it into an audio-video format, effectively helping the viewer understand it faster, and better than a piece of text could. Plus, videos, even the explainer types, are much more entertaining than other forms of media, which helps improve a brand’s retention rate. To Get The Best Results, Use These 4 Secrets:
  1. Find Your Epiphany
By definition, epiphanies illuminate, uncovering the essential nature or meaning of something. You can find your epiphany by unlocking the one thing, the “why” that your audience needs to understand. Your prospective customers need to understand exactly what your product, service, or idea is AND exactly how it can help them solve their problem. Your epiphany needs to give complete clarity and meaning so they can achieve your goals. 
  1. Seek Guidance To Make Sure It’s The “Right” Video
It can be tempting to try and create your own animated explainer videos using the belief that it will save you your budget. However, good explainer videos, with an expert team to partner with, will offer you an unparalleled ROI. At Epipheo, we’ve navigated the complicated world of video for our clients for over 10 years. Our team of specialists will help you cut through the confusion and walk you through the process of creating the videos your company needs to succeed. 
  1. Expertise – Make It Beautiful & Compelling
Quality is really non-negotiable with these videos. People will stop watching if your video does not follow a compelling story line with great audio and visuals. At Epipheo, we use storyboards, professional voiceover talent,  2d animation, 3d animation, and a host of other top-of-the-line techniques to make successful explainer videos for our clients. We create custom music and hire only the most talented creative people we can find to work on our team. The success of your explainer videos lies in the total overall quality. It’s important not to cut corners in this department, as low-quality videos can send your potential customers the wrong message about your business.  After making 6,000+ videos for 3,000+ brands across just about every industry, we’ve built a team and a process that gets you the highest quality video every time.
  1. Find The Right Partner
Make sure whatever firm you choose to work with is the right partner for you. Choose a firm that has the right capabilities and experience to help you create the perfect videos for your company. Ready For Your Animated Explainer Videos? If your company could use explainer videos as a marketing tool to drive engagement and revenue, we can help. Epipheo is an explainer video company, focused exclusively on creating the best videos for our clients. Our high-quality video production services have allowed many of our clients to see great results thanks to our unique approach. You can see our portfolio here. Reach out to us today to find out more about our services.
Picture of Sam Handelsman

Sam Handelsman

Sam Handelsman is an Executive Producer at Epipheo, the Cincinnati explainer video studio founded in 2009 and 100% employee-owned since 2021. Sam leads production on animated explainer projects for enterprise, healthcare, financial services and non-profit clients, drawing on the studio's experience across more than 6,000 videos for 3,000+ brands. On Epipheo's Learn blog, Sam writes about explainer video costs, video marketing statistics, and case studies such as Illumio's Zero Trust explainer and Fifth Third Bank's enterprise video program.
More from this author

Related Posts
Epipheo
Advertising
Epipheo Films
Get a Quote