Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re selling. Social media algorithms and responsive search engines have […]
Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one thing has remained consistent: social media adoption and usage levels […]
Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is […]
More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure you’re getting the best possible ROI? You’ve […]
Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at the […]
Companies can use video content in their internal communication to distribute important messages, improve collaboration, and strengthen their culture and brand identity.