You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy.
If you’re not convinced that you should be turning your attention to email marketing, check out this excellent infographic from Campaign Monitor. The potential ROI from email is massive (up to $44 for every $1 spent), while email automation can generate up to 320% more revenue than non-automated emails.
Unfortunately, prospects are increasingly inundated with emails from hundreds of companies, all hoping to convert them into customers. How do you make sure your emails stand out from your competitors? How do you keep your prospects from hitting that dreaded unsubscribe button?
Choosing the right email marketing tool could be the difference between your prospects opening your email or sending it to spam. Here are six that can help you make the most of your email marketing efforts.
AWeber
AWeber has long been one of the most well-known and popular email marketing tools on the market. It has a range of configurations and options available depending on the size of your business, and it integrates seamlessly with WordPress.
One of the biggest benefits of using AWeber for your emails? Powerful segmentation. This is particularly important if you have a number of different services or services, or if you have a long buyer’s journey. AWeber also has more than 700 templates to choose from, so your emails are sure to reflect your business.
AWeber plans start at $19 per month for up to 500 subscribers and increase as your subscribers increase. One of the best aspects of this pricing structure is that you’ll receive all available features regardless of the plan you choose. This makes it more competitive when compared to tools that only unlock functionality for more expensive plans.
OptinMonster
Optinmonster is a cloud-based WordPress plugin. Its primary strength is helping you build your lists. You can create a pop-up form in just a few minutes and choose from a variety of professional, attractive opt-in forms.
99% of first-time visitors to your website aren’t ready to buy yet. That’s why it’s so important to nurture these people and encourage them to return. OptinMonster helps you do this. While pop-ups get a lot of flack, they also work. OptinMonster has an exit intent feature so you can create well-timed pop-ups just before your visitor is about to leave your website.
OptinMonster also makes A/B testing easy. You can create multiple variations of your opt-in forms and change everything from your copy to your colors. The plugin will do all of your split testing for you. After a few days, you can choose the version that’s converting the most visitors.
Plans start from $9 per month, up to $29 per month for all available features.
SendinBlue
SendinBlue covers both email marketing and SMS services. This tool has more than 50 different features, including autoresponders, web analytics, campaign segmentation, API availability, and more.
Designing emails couldn’t be easier with SendinBlue’s template designer. You can ensure your emails are both personalized and mobile-friendly, even if you’re somewhat lacking in design skills.
This tool also offers triggered campaigns, which are driven by customer behavior. For example, if a customer has unpurchased services waiting in their cart, SendinBlue will send out a dedicated email reminding them about the services and encouraging them to buy.
Are you losing prospects before they convert? SendinBlue retargets people who visit your landing pages. You can also easily segment your lists with the contact builder, sorting your prospects according to a variety of demographics like location, age, gender, and more.
You can start with a free account and send up to 300 emails a day, while paid plans start at $25 per month up to $66 per month depending on how many emails you plan to send.
MailChimp
No list of email marketing tools would be complete without MailChimp. Whether you’re still learning how email marketing thing works or looking for advanced features, MailChimp has a plan to suit you.
One of the biggest benefits MailChimp has over its competitors? Its easy-to-use interface. Creating lists is a breeze, with options to import lists in bulk, add entries individually, or connect the tool to a CRM or CMS.
When creating your emails, you can check how they’ll look on a variety of devices. MailChimp will check all aspects of the email and let you know if you have any issues. It also includes robust A/B testing, allowing you to send different emails to different parts of your group. MailChimp will determine which has the highest open rate and send that email to contacts in the other group who didn’t open the first email.
Got subscribers in multiple time zones? One of MailChimp’s standout features is its time-warp function. Instead of having to send emails at a dedicated time, you can send it at a local time based on where your subscribers are. This means that your emails will arrive at the best time for all of your subscribers, increasing your open rate.
Plus, automation. By creating automated workflows, you can increase engagement. MailChimp creates automations through filters, actions, and conditions. This means you can easily onboard new users, create targeted or time-specific offers, or offer special deals for particularly engaged subscribers.
MailChimp has a free plan which you can use for up to 12,000 emails and up to 2,000 subscribers each month. Paid plans start at $10 and increase depending on how many subscribers you have and how many emails you’ll be sending.
Get Response
If you’re looking for an email marketing tool that even the least tech-savvy marketer can use, Get Response is the tool for you. Drag-and-drop technology makes creating forms a breeze, and it’s easy to upload content and photos to create your own design.
You can create both autoresponders and newsletters with Get Response, designing your own with drag-and-drop or choosing from a number of different templates.
Get Response has similar functionality to MailChimp with its Time Travel option, which allows you to choose a local time for email delivery. However, it takes this a step further with its Perfect Timing option, which looks at the past behavior of your subscribers. You can use Perfect Timing to deliver an email to each individual subscriber based on the time they’re most likely to open it.
With Get Response, you can control individual customer journeys, A/B test campaigns, and create custom landing pages. Plans start from $15 per month, making it one of the most cost-effective options available.
Leadpages
In order to use email marketing, you first need an email list. And Leadpages is a tool that helps you grow your list. You can use it to create attractive landing pages for your services along with email sign-up forms that increase conversions. You can also design custom pop-up forms that display based on your visitor’s actions.
This tool is super intuitive, with drag-and-drop editing and more than 130 free templates to choose from (along with a massive marketplace of templates available for purchase). Leadpages integrates with a number of other email marketing tools, along with CRMs, webinar tools, payment gateways, and more.
Leadpages also has a widget for controlling every aspect of your forms. You can choose which field forms to use and decide what will happen after a user clicks submit. You can keep users on your page, send them to a thank you page, or email them a lead magnet.
Leadpages also has a handy Checkout widget, which means you can accept payments from customers via Stripe and then deliver your digital services.
Like most of the tools, Leadpages also helps with A/B testing so you can develop two or more versions of your landing pages and optimize performance.
Plans start from $25 per month for a standard plan if you pay annually, although both the pro and advanced accounts add more features (for $48 and $199 respectively). You can also get a free 14-day trial to see if this tool is right for your business
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