Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the beginnings of one.
Whiteboard animated videos are the go-to standard for illustrating lectures and talks, where arguments are built brick by brick and sentence by sentence. They excel at this because simple styles allow for the ultimate visual flexibility. You’re not beholden to a limited visual world. You’re creating images on demand to support your ideas. If you need it, draw it. If it will work, draw it.
A whiteboard animation video might be right for you if you want to take the most direct path to get your idea across.
SPELL IT OUT
Every classroom has a whiteboard at the front because great lessons emerge where words and images meet. A whiteboard video lets you build your message from scratch, right before your viewer’s eyes. The simplistic visual style has a universal appeal to anyone who has spent time in a classroom, and it puts your epiphany at the forefront of the video.
The best whiteboard videos are marvels of visual planning. Words and images build outward to form a larger image and story that’s both engaging and enlightening. Whiteboard videos also have a casual and conversational tone, helping the viewer feel comfortable in the world of your idea, message, cause, or product.
A whiteboard video might be right for you if you’re using facts and the relationships between ideas to make a persuasive case for yourself.
QUICK AND DIRTY
The name “whiteboard video” is misleading, but it’s the best name we have for a simple visual style. Many videos in this style feature live action footage of someone actually drawing and writing on a surface with a marker. Others fake the effect through animation.
The common feature between all of these is that they’re all hand drawn and look low effort. However, the best ones are anything but. They’re designed with careful scripting and thoughtful visuals. Whiteboard videos don’t care if they lose beauty contests, because they wouldn’t enter them in the first place. Every whiteboard video is made with the confidence that its content can stand alone without embellishment.
A whiteboard video might be right for you if you need a video quick, or you really want something that looks homemade (because sometimes the best things are homemade).
A GOOD STARTING POINT
Whiteboard videos are excellent prototypes for stories that might benefit from more visual flair down the line. They’re also good for videos that support a flagship piece, complementing it by elaborating on concepts introduced in an overview video.
You could also make several whiteboard videos with a cohesive style to create a campaign that explains every part of your message or appeals to different audiences or use cases.
A whiteboard video might be right for you if you’re just getting started with video marketing and you want to try something inexpensive before investing in a video with a more involved style.