What is it?
It’s the next best thing to being able to sit down with each person in your organization, one-on-one, and explain that mission-critical initiative, policy change, or company vision. Via video, you can present a carefully crafted visual message that gets everyone on the same page in a matter of minutes.
Who is it for?
Larger organizations, often with employees spread out over multiple departments or locations. The bigger you are, the harder it is to keep everyone informed and aligned on important decisions. If keeping everyone up to speed and bought-in matters to you, an Internal Video can be a powerful tool in your arsenal.
What Problem Does It Solve?
Important organizational stuff can be pretty complicated. When you blend a strong script with sharp visuals and evocative sound, you create a level of clarity that written or live communication rarely can—and in less time!
The Telephone Game
If three people explain one thing in three different ways, one person might hear three different things. A video allows you to deliver a single, cohesive message once and for all.
Employees are busy. No, they don’t want to read email. No, your memo doesn’t move them to tears. But a delightful video that lasts a minute or two? Yes, please.
What we bring
We know your message is important. But we have to put the audience first. What matters to them? How does this impact their lives? We’ve found that empathetic communication goes a long way when it comes to internal content.
We embrace your story with fresh eyes and an excitement to really dig in. Drawing on years of experience with all types of video projects for all kinds of organizations, we balance finding the unexpected angle with being careful not to do something so “creative” that it’s ineffective.
You want your message to stand out, don’t you? Internal videos are often an opportunity to do something that wouldn’t fly externally but that really resonates and captures the best parts of your company’s culture.
Highly collaborative, flexible, creative, and deliver top notch work… an excellent partner that doesn’t disappoint.
Client Objective: Better Service
The largest healthcare provider in South Carolina was ranked 48th out of 50 when it came to customer service. Their goal: change internal culture among customer service reps.
Solution: Internal Video Campaign
Few things influence behavior like story. So, we created a customer service advocate character named Tony. He was center stage in a multi-episode campaign championing the pillars of customer advocacy. Each video focused on different initiatives, processes, and events like Customer Advocacy Week.
Result: Up 23 Spots in 3 Months
Within 3 months of the “Tony” video campaign, they’d moved from 48th up to 25th. The Director of Customer Experience directly attributed the change in culture and these results to the Internal Video series.
We Could Show You Examples
But Then We’d Have to Kill You
We’ve produced a lot of Internal Videos over the years for some of the largest companies in the world. But, as you can imagine, they’re not too keen on us sharing those videos with you. We take confidentiality very seriously. So, unfortunately, you can’t watch any of them here on our site—unless you’re a current employee of companies like:
- Mercedes Benz
- Blue Cross Blue Shield
- Foot Locker
- Big Heart Pet
What’s right for your project?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
Some of the Details
Runtime sweet spot is usually 30 seconds to 3 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
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